Dissecting a 10-figure blog

MisterXYZ

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What’s a blog to you?

Even though blogs have generated millions (and billions) of dollars – which we’re about to talk about – the word ‘blog’ still conjures up images of home cooks creating blogs about their grandma’s favorite pie recipe and tech junkies writing about their favorite products, often with little to no profit.

It’s easy to miss the fact that many blogs are generating a ridiculous amount of revenue, and Nathan Barry just put together a Twitter thread explaining how building an audience can turn into more than $1B of revenue.

The first example he reports is his own company, ConvertKit. He started with a marketing and design blog. And later used his blog’s audience to launch a SaaS company that now makes $24M/year.

Whatever type of creator you are, if you want to build a legacy out of your audience, here are four principles you should follow:

+ Personal brands are great to start, but build also a brand that can stand on its own:
Back in 2006, Mark Sisson started Mark’s Daily Apple, a fitness and food blog. He primarily monetized it by selling courses and sponsorships.

But his real success came from Primal Kitchen, a paleo sauce and dressing company that was sold to Kraft for $200M, 2 years after its start.

+ Sell products, not attention: In her early beginnings, Kylie Jenner was the least famous Kardashian. Plot twist: she’s now the wealthiest. Rather than chasing more followers and fame, she channeled what she already had. Instead of getting paid by brands to funnel her audience toward other products, she built her own.

Ryan Renolds is another example. He channeled his influence into his own brand, Aviation Gin, sold for $610M.

+ Drive high customer value with recurring purchases: WellnessMama built one of the most successful blogs in the world through affiliate marketing, selling courses and digital products. They then used the blog to sell Wellnesse, a cosmetic product that customers buy frequently.

+ Trade average quality revenue for high-quality revenues: Let’s take Dr. Dre. His music career was wildly successful, but it alone wouldn’t have given him a $3B exit. But, take a look at what he did with Beats by Dre and you’ll see how he capitalized.

Van Hari pivoted from her blog, Food Babe, to her own health food brand, Truvani.

Wanna build a 10 figure company? This post makes it look pretty damn easy.

Build an audience. Monetize it with a product. Make sure the product has recurring purchases. Exit. Go to Mauritius.

https://nathanbarry.com/billion/
 
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