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Disappearance of all exact match keywords on the SERP since Tuesday

Discussion in 'Black Hat SEO' started by Fkelbet, Apr 20, 2017.

  1. Fkelbet

    Fkelbet Newbie

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    Hello all,

    I wanted to know if others had experience a huge drop/disapperance of money affiliation keywords since Tuesday and if it was the syndrom of a new update.

    3 different scenarios happened on 4 of my websites :

    - 1 lost all its money keywords (from position 1rst or 2nd page to > 100), while some other keywords from that same website were not impacted whatsoever.

    - 1 had a huge drop (no disappearance) of all its money keywords from position Top 5 to > 50 or > 100, except its Homepage main one who stayed #1 !!

    - Two others had a huge drop too, including its homepage keyword.

    Fun fact : other variations of said keywords haven't been impacted at all, only the exact match keywords were.

    Infos :
    - Website 2 and 3 share the same IP, but Website 1 and 4 are completely sealed off from the others so it's not the source.
    - All websites are way out of the sandbox (age more than 2 or 3 years).

    Any common scenarios/ideas ?
     
  2. patriotnews

    patriotnews Senior Member

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    What kind of links did they have?
    What were the linked words from said links?
    Did you recently ignore a letter from a Nigerian prince's son offering you millions?
    Any on-site changes?
     
  3. aidenhera

    aidenhera Elite Member

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    make more links OP
     
    • Thanks Thanks x 1
  4. Fkelbet

    Fkelbet Newbie

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    Links were a mix of exact match and brand, like I do for other websites. I don't have any penalty indicated on GSC.
     
  5. Nargil

    Nargil Jr. VIP Jr. VIP

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    Anchor overoptimization. What was your anchor percentage?
     
  6. Fkelbet

    Fkelbet Newbie

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    The anchors are not overoptimized. Actually, a lot of other keywords continue driving traffic to said pages, it's just one specific keyword that has severely dropped.
     
  7. aidenhera

    aidenhera Elite Member

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    thats exactly onpage overoptimization. if you abuse one kw it doesnt mean all your kw will tank. i just learned about this recently
     
  8. Fkelbet

    Fkelbet Newbie

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    Thanks for your input. Does that mean i'm flagged for life, or redoing the content will make me rank again ?
     
  9. aidenhera

    aidenhera Elite Member

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    fix onpage and if your page is well linked you will see the changes overnight. if its not then longer
     
  10. Fkelbet

    Fkelbet Newbie

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    Alright so :
    - lower exact match density onpage
    - lower exact match links to the page

    Should do the trick ?
     
  11. aidenhera

    aidenhera Elite Member

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    yes that are the basics. it might help.