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Disambiguation Of Two Related Search Queries- Reputation Management

Discussion in 'Online Reputation Management (ORM)' started by Princesstambam, Sep 12, 2014.

  1. Princesstambam

    Princesstambam Registered Member

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    I was trying to help out of a friend, and was wondering if one of my lovely BlackHatWorld friends could assist me? My friend owns a business, and about a year ago a major publication, with a high page rank released an article about the company that wasn't too favorable. The article also listed 5 other companies with the same negative review.

    I created a variety of social cues, profiles, Web 2.0s, press releases, etc which pushed the article back 10 pages on Bing. With Google, it's the website/sitemap, the LinkedIn, and then the horrible article. However, here's the main issue...when I type in "CompanyName" all one word, as opposed to "Company Name", I get a totally different set of results; in fact the article is at the bottom of the page.

    I created (attempted?) to add the business to Freebase. Are there any other things I can do to get the same results as "CompanyName" rather than what I'm getting currently for "Company Name".

    Thankss!
     
  2. SEO Power

    SEO Power Elite Member

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    Because of Google's unusually longer ranking delay, it may take more time for those web 2.0 and profile pages to outrank the negative review on Google.
     
  3. Princesstambam

    Princesstambam Registered Member

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    Ahh, okay. So there's nothing else I can do in the mean time, correct?
     
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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  5. Top10BlackHat

    Top10BlackHat Newbie

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    This is not too big of a deal for RM.

    The other suggestions you received are fine, but to do what you want to do, try this...

    If a search for "CompanyName" all one word shows undesirable links in the SERP's, purchase several close EMD's for "CompanyName" all one word. Then put up one-page web sites behind each new domain name, and fairly soon your bad article will be pushed off the fist page.

    I did this for a financial services company in Vegas and it worked like a charm.

    BTW, if the company you're trying to help 'deserves' the bad rap, then don't help them. No matter what they pay you.

    If they DO NOT deserve the bad rap, then this will help them loads.

    White Hat playing in a Black Hat World... Oh Yeah...
     
  6. Saviour

    Saviour Junior Member

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    These will take a longer time to index due to the supposedly delay
    Try blasting them with more tier 2s
     
  7. Princesstambam

    Princesstambam Registered Member

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    I'm sorry, I must have not been clear. "CompanyName", all one word, shoes desirable search results. "Company Name" (the company name is two words), shows undesirable search results. But I'm assuming it's the same principle?
     
  8. MustaphaMond

    MustaphaMond Newbie

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    Couple of other things to suggest:

    1. Add schema.org markup to their main site. Be sure to use the alternateName property (I think that's an option on Freebase too).
    2. Add them to Crunchbase.
    3. Are they on Wikipedia? If so, make sure the markup there is correct.

    RE: your last question -- No, it's actually not the same principle, because I expect that all your official sites are already "Company Name" as the business name and "CompanyName" as the URL/account name.
     
  9. aposterioris

    aposterioris Newbie

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    In other words get a PBN to push the page up more. I would suggest throwing a few press release every other week.
     
  10. RightInTwo

    RightInTwo Power Member

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    I'm not sure what industry this company is in that you are trying to repair, but here is a list of sites that you can add them to depending on what vertical they are in. http://www.confidentbrand.com/resources/business-directories There are some good ones that you can add in there that you can then start backlinking to.