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Direct Media Buy - Suspicion Fake Traffic Reports

Discussion in 'Media Buying' started by newman123, Oct 23, 2013.

  1. newman123

    newman123 Junior Member

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    Hi,

    I've been getting into media buying for the last few months and have been using a lot of networks such as sitescout, as well as finding sites relevant to my niche and doing direct ad buys. It's been great for the most part other than one of the more recent buys I made last month, it looked quite promising and was a perfect fit so I made a deal for a two month buy. However I've been monitoring and the CTR is absolutely terrible (As in 0.00065% if the traffic amount claimed is correct) - With ad switches & 100% relevant to the traffic of the site it doesn't add up. It's only a few hundred bucks but there is no way it can be right. After setting everything up after the month the seller was also quite distant when trying to ask about traffic. After threatening a dispute he finally got back to me with numbers that I feel are no way possible. Simple text copy and paste essentially. So is there a more secure, fool proof way I can see the actual traffic stats and be sure it's correct, possibly some sort of screen share or something of the like?

    Any suggestions are much appreciated!
     
  2. newman123

    newman123 Junior Member

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    Looks like after researching that teamviewing their analytics looking for anything suspicious is the best way to go. Looking for things such as:

    - Full Geo Data - Location
    - Spikes Traffic
    - Which Pages viewed - Just a few - Divided out
    - Google Adword Click Through (They claimed couple hundred a month earnings for the particular ad before purchase)
    - Length of time good traffic (Spikes or not)
    - User Agents
    - How they got to the site - Referral (Looking for lots of direct etc.)