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Direct Mail Marketing - CPA and Affiliate Products

Discussion in 'Offline Marketing' started by curiosity, Jul 10, 2010.

  1. curiosity

    curiosity Junior Member

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    Hey guys. I was wondering if anyone here promotes CPA offers or affiliate products through direct mail? If so what types of offers? What are conversion rates like?

    I'd like to try it out, but I've noticed the costs can be very pricey.
     
  2. dnnx1

    dnnx1 Registered Member

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    direct mail as snail mail?
    -dnx
     
  3. mannclann

    mannclann Newbie

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    Direct mail marketing can work for just about anything. I use it mainly to direct people not to offers but to landing pages where I can give them something, start building the relationship and hit them with offers later.
     
  4. curiosity

    curiosity Junior Member

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    Yep, snail mail.



     
  5. koharski

    koharski Newbie

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    Nice, thats a really good idea. Although the set up costs can be into the xxxx$ range sometimes...
     
  6. catapult copy

    catapult copy Registered Member

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    It works when done right...need a knowledge of list rental if you are going that route, the other way is multi step lead generation with class ads which work well so long as you go for smaller papers...

    Always send hand written envelope or hand writing fonts, don't put anything else on envelope. No sales crap or gimmick, not even a return address unless you use addess alone. That way your mail will get opened.

    Cost is quite high for the initial run, but the key reason that most people fail is that they fail to follow up - follow up - follow up etc

    And if you can create a controversy, like legal point, competitor point of difference, leaked chapter, in second of thrid follow up you will do way better. Follow up should be at least 7 - 10 times. quite often conversion do best at 6-7. most people stop after the first send. So don't forget to ad follow up into the price equation.

    Know your numbers really really well.

    Would have to be getting at least $50 commisions or residual income to be worth while.
     
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  7. consciousnesscreates

    consciousnesscreates Power Member

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    Only 1 o 2 percent response rate usually.
     
  8. emicsoft211

    emicsoft211 Registered Member

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    convertion rate is not good in that case.Also this is time consuming.....
     
  9. seanjohn

    seanjohn Regular Member

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    Check out Postcard Profits in the download section. He holds your hand through choosing the best mailing list, types of postcard and message, etc.
    Posted via Mobile Device
     
  10. Simplex

    Simplex Registered Member

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    Lists are cheap to rent.

    If you have a little bit of Direct Response Copywriting experience you're golden.

    Your biggest expense is going to be postage (go first class - not bulk)

    I'd recommend promoting a product with a free or very cheap front end that has proven conversion numbers to a much more expensive back end.

    You might want to check out directmailtools [dot] com (not my site) - their lists are really affordable and there are plenty of sites online you can order post cards cheap.

    You'd probably want to start out with a MINIMUM of 1000 (preferably more) mailers if you're not selling a local product to a local audience.

    ... After that it's all about testing. Remember the old saying - Marketing never fail, most people just give up before they find what works.
     
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  11. flexpaydude

    flexpaydude Regular Member

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    wonder if a pay per call program would work better with direct mail....wouldn't people be more apt to dial a number on a direct mail piece than go to a website?
     
  12. flexpaydude

    flexpaydude Regular Member

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  13. Simplex

    Simplex Registered Member

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    Assuming it's an easy website to remember (or better yet use a personal URL script) I would go website over phone.

    The reason being, when people see phone number they think their going to have to talk to someone ( read - be sold by someone) where as on a website they can look and make up their own mind without the sales pressure of someone on the phone.
     
  14. flexpaydude

    flexpaydude Regular Member

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    I agree with your reasoning regarding those people that wouldn't want to call and speak to someone. Makes sense.

    However, people try to remember website url's, and they often forget long after they've thrown away the direct mail piece. With telephone numbers, they either write them down or keep the hard copy.

    Just a thought.
     
  15. Simplex

    Simplex Registered Member

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    Good point Flexpaydude

    That's why I'd go the postcard route as compared to an actual enveloped mailer. Much smaller and easier to keep around.

    Plus if you ad a pURL script so the post card said "yourdomain.com/flexpaydude" - it's very likely you'd remember the site address.