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Direct Mail - Business with no Website but have a listing on Yelp.

Discussion in 'Offline Marketing' started by Jon0, Sep 21, 2012.

  1. Jon0

    Jon0 Regular Member

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    Just been through Yelp and the amount of business' with no websites is huge. I've got access to some pretty proffessional looking templates which i can whip onto Wordpress. Plan to just send them direct mail, with a screenshot and a link, to see what their site could look like, to give them a better Web presence. However, stuck with what to write on the letter itself. Plan on charging £200, with a hosting referal. So if you get 2 clients a week, which is easily achievable, you'd be on near £500 a week. I suspect a few are in the same boat and are struggling with their mailing pitch. Should anyone be interested, we could create some form of Group where we can discuss direct mail methods, and such, with people sharing their ideas.

    Jono
     
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  2. dmdelectronics

    dmdelectronics Registered Member

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    I'd be willing to discuss in a group, add me to skype: derricks4
     
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  3. Jon0

    Jon0 Regular Member

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    Cheers Derrick. Done!
     
  4. Tradz

    Tradz Registered Member

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    Jon0, if there local businesses in your area, don't go down the mailing route, remember they don't have a website, they'll be clueless , yeah your screenshot will give them a heads up on what you offer and how there website will look, but putting a url n stuff in to get them to set up hosting, i wouldn't go down that road, you may get people who only know how to turn a computer on.

    If there local mate, just lift your phone, ring them and say. 'Hey i was just wondering if i could speak to someone in regards to putting together a website.' , Out of like 100 calls ive done the past 2 days this has only failed me once in getting to talk to the owner, if it wasn't already the owner who answered, once you get speaking to the owner, just point out what your offering with a good selling point..

    I started roughly 3-4 days ago doing this myself, i don't have sales skills or anything, i've managed to set up meetings just by doing this.

    Just my personal opinion on how you should go about doing it.

    Edit: A little twist i do on my opening is say, hey i am calling in regards to your website (already knowing they don't have one) then when they say they don't have one, I'm like really? my mistake, see i was planning to offer you some advertising on your website to bring you more customers, but if that is the case maybe we could discuss getting you a site put together, wither it be an online store or a standard website...

    I'd continue from there..

    Im no expert, just started but it seems to be doing ok for me so far
     
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    Last edited: Sep 21, 2012
  5. Jon0

    Jon0 Regular Member

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    Cheers, it's worth a test and see how it goes. Out of the 100 or so you called, how many told you they weren't interested? As cold calling in The UK, you generally get the majority saying 'Sorry, not interested.' And down goes the phone. Various people on other threads have said direct mail blows cold calling away every single time.

    I've purchased some 1st class stamps, so i'll send a decent amount out and see if we have any decent conversion rates.

    The url was just so they could see a live version of what their site looks like. Via a subdomain.

    Cheers!
     
  6. Tradz

    Tradz Registered Member

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    I've had a good few saying that there not interested, ive been trying to learn about objection handling n stuff, but im still learning.. at the start i was saying ok thanks for your time, once they said that..

    Now ive started saying, may i ask why your not interested... some of there answers can lead to a come back ...
     
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  7. gianni

    gianni Junior Member

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    HI Jon0,

    Im doing something similar myself.
    Sent you a pm with my ID
     
  8. jablz

    jablz Newbie

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    Can I just say congrats to all of you. I like reading threads like this. I have been using yelp lately to find leads. It has been good for me. Have any of you sent flyers or info to the owners who say they aren't interested? I had one owner refuse, but warmed up, and called me back after I sent him some case studies.