Direct Link or Create a Presell Page?

I have put up some ads on my CB niche site and am wondering whether is should direct link or create a presell page where i review the product?
Which one has been proven to work more than the other?
Any answer will be appreciated.

Depends on the product And the products LP

Test both and use a tracker to track which one converts better.

Thanks guys, i will split test and see which one works best.

The only way to find out is to split test.

When it comes to marketing and promoting products/services you will always need to have a "trial and error" approach. With paid traffic for example you'll need to use multiple ad copies and landing pages/direct linking to see what works best and this is the case here.

Once you've done a reasonable amount of testing and seen the results you can further expand on the results to achieve the most profit.

So test, test and test some more!

Ill save you the time of split testing and tell you that you MUST have a landing page for clickbank products. they are used to warm the people up into a buying mode and promote the products benefits.

Also, you should have a email capture/opt in so you can build a list and also try to sell the customer down the road if they do not buy right away.

Direct linking does work...but you can not build a list that way or sell via autoresponder/drip mails down the road.