Hi all, kindly give me some advise on what to do. I'll start off by telling what's happened to my site. site: example.com (Not my real site) - I bought this as an expired domain, it was created in 2002 and I was hoping this would save me some instead of starting with a fresh domain. trying to rank one of the inner pages: example.com/luma-reviews trying to rank for keyword: luma reviews (Just an example) competition: damn easy Top ranking site backlinks: By using ahrefs, all I saw the top 3 sites have were just a few PBN links. To start of, I know quite a lot about SEO on-page and off-page, so I know what i'm doing on page wise (silo,etc). Week 1, I created example.com/luma-reviews, and finished internal linking them. None of the internal links have exact match anchors, it's all "click here", "find out more about lumia here", you know the gist. After all is said and done, I was ranking on #27 purely on this internal links. I then pointed some of my PBNs to it (7 PBNS), and it shot up to #17. Now here comes the part that screwed my site up (I guess). I then proceeded to purchase a backlink package from Zest Media, which shot me up to #10, the highest I've got. I was ecstatic! A few days later, thinks starting going downhill (On October 16 onwards), it started to slip all the way to #36. I sent an email to Zest Media, and they said I should buy another package of theirs, and dont stop link building, as i would regain the ranking back if I continuously build links to my site. Of course, I did not continue their package, but few days ago I purchased 10 high PR PBNs from a reputable seller here, and checked their work. It was splendid, everything was top notch, even articles. I used only 20% exact match anchor on it. My rankings have now dropped to #42, which I think is a dance. The ironic thing is, the page ranking at #41 is my page which is example.com/detailed-lumia-reviews, as I was preparing this page in case I fucked up my initial lumia-reviews page. This detailed-lumia-reviews inner page has NO backlinks built to it yet! All internal links. Only thing extra was that I inserted a backlink from lumia-reviews pointing to detailed-lumia-reviews, maybe that gave it the juice??? I used anchor text "read here for the detailed version of the review". To sum it all, i am in a dilemma now whether to abandon lumia-reviews and start fresh with detailed-lumia-reviews, or start and maintain building backlinks to lumia-reviews. But WTF man, the top 3 sites dont even have that many backlinks that i have. I last checked my page and I had over 400 backlinks, 70% naked urls, 3% money anchor. Nothing fishy. How the fuck can the top 3 rank with less than 10 BACKLINKS! do we really need to continuously build backlinks to maintain a rank??? As I dont see the top 3 doing this, at least from what I can see in Ahrefs. thanks guys for the feedback.