I was reading another thread here about facebook likes, and people's offers to generate them. People mentioned about getting likes via PPC method, and offers to generate likes. Some seem to get short lived and others last. Someone mentioned if the person cared about getting legit Likes. Questions: So, I ask, what are the different kinds of FB Likes that can be made? Does it really matter if it is "legit" Like or "normal" real person Like, if all you want is to show a larger number on the Like? Is there any benefit, other than psychological, for having a non-real large Like number? Will the Likes generated from the offers to generate the Likes last or disappear? I assume generated Likes will not generate any traffic or business, but just show a higher Like number? Can there be any harm done to an existing long standing FB business site page if there is a sudden growth on the number of Likes, and they detect they are some how not legit, or I assume from made-up FB profiles? If generated Likes disappear, does it happen fast or slowly, and does that make the business site look bad?