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Difference between SEO and PPC

Discussion in 'Black Hat SEO' started by indieswal, Nov 18, 2008.

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  1. indieswal

    indieswal Newbie

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    I know this might be a little elementary, but what is the main difference between SEO and PPC? Do you consider PPC to be part of SEO?
     
  2. kalekom

    kalekom Junior Member

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    Make sure you understand your own question...

    SEO - Search Engine Optimization
    PPC - Pay Per Click
     
  3. LloydDobbler

    LloydDobbler Junior Member

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    PPC is more like traditional advertising - you pay to be shown in the search engine listings for specific keyword phrases. But unlike traditional media, you don't pay for impressions, you only pay when someone actually clicks on your ad - hence the term "pay-per-click." When you make a 'keyword buy', your listings are shown in the blue area below. These are also known as the paid listings or sponsored links, but are referred to in the SEM industry as pay-per-click (PPC) ads. PPC is instant advertising.
    SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. It's more like public relations. You cannot buy 'publicity' for your site, you have to work for it by undertaking specific techniques and strategies. Generally, these activities include making changes to your website to included targeted keyword phrases and increasing the quality and number of incoming links to your website. Results could take from 6 months to a year.
    PPC is sometimes less expensive than seo depending on what you market.
    Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
     
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  4. indieswal

    indieswal Newbie

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    Thanks!
    that was a quick overview, its now a bit clear to me :cool2:
     
  5. joy_joy

    joy_joy Junior Member

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    Whats similar between SEO & PPC???
     
  6. joy_joy

    joy_joy Junior Member

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    Both need lots of tweaks and testing...