Difference between "keyword" and keyword

Had no idea where I was gonna ask this question, but this place seemed relevant enough so...

What EXACTLY are the differences between the "keyword" and just keyword.

I mean, if you search google with "keyword" (quotation marks) the results are a lot less, usually.

I'm asking because I don't know if I've found a good niche. For example:

keyword : dogs eat hotdogs
monthly searches via wordt*racker : 250 results
Google results of "dogs eat hotdogs": 9000 results
Google results of dogs eat hotdogs (no quotation marks!): 278,000 results

So, this has me thinking that "dogs eat hotdogs" is a good niche keyword. HELP.

question is who the hell will search for dog eats hotdogs and put a quotation mark?

have you even checked the search volume?

In case you weren't joking, it was an example... lol.

And, search volume? Forgive me, my 15-year old brain is too slow and incomprehensive of such terms... if you meant monthly search volume, it was 250 via wordtracker.


P.S. Where's the hot girl with the apple? I like this one better though... the old one was scary

When you enter "dogs eat hotdogs", google ONLY shows you pages on which it is written exactly the same (the right order and exact the same words). When you enter it without quotation marks google shows you all relevant pages (the words do not have to be in the right order...singular and plural do not play a big role and so on). Hope it is understandable!?

then can you explain why the word - keyword shows 615000000 matches and "keyword" shows 617000000 matches?

And hotdog shows 7,340,000 and "hotdog" shows 7,330,000

I know the differences are small...but in single word matches there is always almost a difference....

I understand multiple keywords, and I understand what you told Joey - Im quite advanced at SEO....I just dont know the answer to this....

then can you explain why the word - keyword shows 615000000 matches and "keyword" shows 617000000 matches?

Click to expand...

Maybe different data centers (they do not have the same data, that would be impossible)!?

And hotdog shows 7,340,000 and "hotdog" shows 7,330,000

Click to expand...

1. Different data centers
2. Without quotation marks, google gives you also "hot dog" and not only "hotdog"

Okay, so, persay I'm looking for a niche. I use the "keyword" style and not the vague, plain, keyword style. Right?