Had no idea where I was gonna ask this question, but this place seemed relevant enough so... What EXACTLY are the differences between the "keyword" and just keyword. I mean, if you search google with "keyword" (quotation marks) the results are a lot less, usually. I'm asking because I don't know if I've found a good niche. For example: keyword : dogs eat hotdogs monthly searches via wordt*racker : 250 results Google results of "dogs eat hotdogs": 9000 results Google results of dogs eat hotdogs (no quotation marks!): 278,000 results So, this has me thinking that "dogs eat hotdogs" is a good niche keyword. HELP.