ok.this might sound little stupid..but can someone tell me the difference between shop and a store?? as a example lets take apple,,If I want to create a online niche store..what is the best word to choose as a keyword?? apple store or apple shop I did a little research 1 expert said so that means when we creating small niche stores we should use the word "shop"??? and choose the word "store" for large sites which sale several products???