For me personally, after taking a long break from affiliate marketing and FB and all that my biggest WOW factor was how much dumber people became.
In a sense, it makes stuff harder but also easier to sell, harder as in people won't write your texts, they prefer fancy graphics but at the same time we got AI and you can now sell the dumbest shit with a 30-second video.
People honestly became more retarded over time.
I also find some things super surprising, like buying and investing in meme coins.
You should be rugging all these clowns instead. (That's just pure logic, it's all a scam to begin with why not get your friends and team up and be on the winning side)
It took me hours or longer to write good copy to sell Nutra or casino, nowadays I open up a Telegram bot and attach my ad account ID to some stupid ass game (Like a chicken collecting coins, not even kidding), or a balloon that blows up and it turns into $180+ CPAs for Casino (Payouts).
It's a tough question but I never came online to do just one thing, for me, it was and still is the Wild West. I wasn't set out to build a unicorn company or an SEO agency all I ever did was follow the money, and still do, and from there get yourself that edge such as a higher payout or a good rev-share deal on casino.
Matching with the right people and going back and forth, brainstorming.
The world went from Prostitutes ending in jail walking the streets to selling their souls for 14 bucks. (Legally)
My take is the newer generation is making money with the most low IQ shit, and the somewhat older generation is still stuck on the old ways.
One thing is for sure, there are always people no better than anyone cashing in crazy amounts daily no matter what year it is.