Dear BHW, When researching my local foreign market I stumbled to a keyword with approx. 300 000 monthly search volume according to G's keyword tool. I checked it with Traffic Travis and it claims the competition is "relatively easy". Top10 consists of old authority domains mainly which are not targeting that keyword at all (Ahref shows something like 15 backlinks pointing to a page that sits currently on 3rd place). Something has to be wrong, right? Just a bug in KW tool? Something else? This is a pretty general one-word keyword but still, if you got that kind of volume there has to be money on the table.