Since October 2011, there has been a continuous attack on affiliates and BlackHat PPC campaigners. Even last year in 2010 - Adwords did a clean sweep of all the shady accounts an everything was on a standstill. Being a campaign management firm ourselves, we have also experienced abrupt account reviews for campaigns running smoothly for over 6 months now. Whats different this time is that, there has been a tad bit change in cloaking and account approval process too depending on the niche you are working in. Some niche where the approvals are toughest to achieve are :- 1. Online Gaming (Casino, Poker, Scratchcards etc) 2. Trademark bidding Since most of our PPC work revolves around Online Gaming and E-stores the approvals are hard to come by, but we all know Christmas is the time when prospects convert the most. If you are suffering with similar issues, lets work on diagnosing them together!