Hi guys, I'm about to start my AdSense journey. Right now I'm trying to figure out which KW to go with. I've found a couple of niches, but one of them seems to be the most profitable (at least that's what I think). But since I'm completely new to AdSense & Co. I don't know the first thing about KW research, the importance of KW criteria, etc. So I was hoping you guys would be able to help. Here's what I did: Did some research and found my KW (~10k exact searches, High AdWords competition, CPC of ~2,55$) Additionally: Are these good stats for a profitable KW? Found a couple of KW related sub niches and already came up with a structure of my website and articles I realize it may not look like much, but KW research isn't that easy for a complete noob as me. So now that you know what I already did, here's what I'm struggling with at the moment. My problems: 1. Competition check I tried to figure out how strong the competition for my KWs was, but I'm not sure if I did it correctly. I downloaded SEOquake for FireFox and checked the Top 10 for my exact KW and intitle:"MY KEYWORD", but I'm not quite sure if SEOquake shows me correct stats. My competition's websites PRs were below PR4 9 out of 10 times and age of the websites could not be determined. Is my competition check correct? Should I consider more/different methods of checking my competition? Which criteria are the most important ones to determine how fierce my competition is going to be? 2. KW criteria This one obviously comes before the competition check, but since I already have a KW, I decided to list this 2nd. My problem while finding a suitable KW was that neither do I live in an english speaking country nor is english my first language. And since it's my top priority to write high quality content, I won't be writing in english, because my english is quite good, but not good enough to write really valuable content. My first language is spoken by approx. 80-110Mill people around the globe (compared to 313Mill citizens in the US alone) and therefore the same KW I choose will naturally be searched 3-5x more in english, than it will be in my language. This will obviously cause a major difference when it comes setting KW criteria. Will I have to adjust the criteria for my KWs? If so, which adjustments will be neccessary? Important: Will I also have to scale down the way I measure my KWs? This is hard to explain so I'll give you an example. Let's say in the US a good KW would have ~20.000 exact searches/month, a CPC of ~2.50 - 3.50+ $, high AdWortds competition and a fairly low SEO competition. In my country there are only 1/4 of the amount of ppl living as there are in the US. So would a KW with ~5.000 exact searches/month (20.000 * 1/4) in my language be as valuable as the KW with 20k searches in the US and should I aim for that amount, because going for a 20k exact searches KW in my language would be equally hard to rank as it would be for an 80k (20k * 4) exact search KW in the US? Hope you get what I'm trying to explain here. Thanks in advance guys.