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descriptions for some sites getting longer in serps

Discussion in 'Black Hat SEO' started by firstnamelastname, Oct 15, 2016.

  1. firstnamelastname

    firstnamelastname Regular Member

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    have you guys noticed the descriptions for some websites are noticeably longer than other websites in the serps? like 4 lines? WTF?
    I have noticed while this is usually true about the first organic result, it's not always the first one, sometimes the first one is short and the second one is long.
    what triggers google to make a description longer?
     
  2. Lauriat

    Lauriat Power Member

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    can you show example?