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Demonstrate the value of SEO with this little tool

Discussion in 'Black Hat SEO Tools' started by openaidbh, Jul 16, 2012.

  1. openaidbh

    openaidbh BANNED BANNED

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    Hey guys, time for another freebie! I know it's been a while, and I think you'll like this one.
    Doing calculations in front of clients when they ask "How can this SEO thing really be worth it?" is time-consuming and can be awkward. So, I created a nifty little tool to use on the phone with my prospects when they pop the question (it will look good in person too, you can even say it was custom built for your firm ;)).

    Just enter the amount of search traffic they should be getting, the net value of a conversion, an estimated conversion rate (don't put a % sign), and the monthly cost of your SEO (so they know the big number they're seeing is pure profit). This calculator also assumes that the customer visits 1 time every month, so if they expect customers to be back weekly, explain that they're going to see a number over 4x the amount shown.

    [​IMG]

    It's tab-sequenced for easy use (so you can hit Tab to go through the boxes easily). Look slick and professional, and wow your customers with huge numbers with your SEO value calculator :)

    Code:
    http://www.mediafire.com/?eb4n6ca8hr2zq7z
    Code:
    https://www.virustotal.com/file/baea98d87d95efabb38d45aca95cd8f86e92f424117d2d8ca981fdd930ddf69c/analysis/1342463319/
    VT: 0/42
     
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    Last edited: Jul 17, 2012
  2. gohardman

    gohardman Jr. VIP Jr. VIP Premium Member

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    Nice little tool. This is very handy for people who are too lazy to use a calculator. :p
     
  3. openaidbh

    openaidbh BANNED BANNED

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    Pretty much lol. Just streamlines the process a little bit, and also keeps you from making costly errors in your calculations. I know that I for one have had several encounters where a brain fart in calculations led to a lost sale, so hopefully this will impress your clients (or at least keep you from embarrassing yourself). Also, I'm happy to give out custom-branded versions for anyone who wants them (no charge!).
     
  4. Mavers

    Mavers Newbie

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    Pretty slick, but I'm just not getting the subjective parameters of "customer value per visit" and "coversion rate (percentage?)." I'd use it if it doesn't seem even a little BS.
     
  5. openaidbh

    openaidbh BANNED BANNED

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    Typically I run it at 1-3% CR, and the customer value is up to the business owner. A decent restaurant will (on average) profit $5-7 per customer per visit. Also, there's no BS involved, as you can see the forumla used in the program is visible below the fields (so that if you want to check it yourself, you can).
     
  6. hits79

    hits79 Regular Member

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    awesome tool, very handy for us offliners who need to calculate quickly without searching online for a tool similar. Thanks and rep giving :)
     
  7. Intra

    Intra Newbie

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    Thanks for this tool. :34:
     
  8. Mavers

    Mavers Newbie

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    Oh, no, I'm not saying the tool is BS, I was just wondering about the "customer value" part. Seemed subjective. Now I'm gettin' it. "Customer value" is a dollar amount and the conversion rate is the percentage. Pretty nifty I must say. Butttttttt.....I'm doing the math in the example here and it's not adding up.

    1500 "searches"/p month (let's just ASSUME we're getting 100% of those to the website) and we're counting 3% of that as conversions.

    1500 x 3% = 45

    So we have 45 conversions going to the restaurant p/month. Of those 45 a month they make the restaurant $7 per customer p/month.

    45 x 7 = $315 p/month

    I don't really have to do the rest of the math here for the rest of the year. $315 a month doesn't pay the $1000 a month SEO charge. You're then factoring in that every customer gotten will then be retained. Hmmm....I'd rather not BS an owner because when it doesn't, you're gonna have clients drop like flys. I take that back. I'd totally BS owners if they were dumb enough to be BS'ed.

    I'm not trying to be a douche, I think it's a really cool idea actually.
     
    Last edited: Jul 21, 2012
  9. carlikito

    carlikito Regular Member

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    You're totally right, however in this example we are using restaurants.

    Let's assume a higher CV, let's say a Banquet Hall: Searches per month 150, conversions at 3% and CV at $1,200

    150x.03=4.5 then 4.5x 1200= $5,400/month without taking into consideration referrals and repeated business.

    Now we can justify our $1000 monthly fee.
     
  10. openaidbh

    openaidbh BANNED BANNED

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    See the thing is, you actually do have to do the math for the rest of the year. That $315 that you made from the first month's customers? Assume those customers come back at least once a month. That's another 12 times in one year, not hard to pull off if you don't have rats in your dining room and your food doesn't taste like shit. That $315 is actually $315/mo for 12 months, meaning those customers you pulled from the first month are making you $3780 by the end of the first year (which DOES pay for a $1000/mo SEO service). But let's just take it month-to-month, shall we?
    We made $315 first month.
    Second month, we're making $630 (still $1055 in the hole).
    Month 3, we're making $945 (down by $1110).
    Month 4, we're at $1260 (profiting now, so we're only minus $850).
    Month 5, we make $1575, leaving us only $275 away from where we started.
    Month 6 opens up the doors to pure profit with an $1890 gross haul, and a total profit margin of $615.
    From there let's say that instead of continuing to grow, you drop your SEO guy (since after 6 months he only made you $615). Just from the extra customers alone, you're gonna profit $11,340 over the remaining 6 months.

    I understand your concerns entirely, and you're right if you look at a customer retention rate of 0%. In a good business, though, recurring customers exist. In fact, the only way to get value out of almost any marketing campaign is to get recurring customers. There are very few self-liquidating marketing solutions out there, and most of them don't work for most businesses (because either they don't work with the business model or they don't bring enough volume to be worth doing). It doesn't really matter what your niche is: if you don't have recurring customers, you either A) are selling bottles containing genies that grant unlimited wishes, or B) have failed miserably thus far as a business owner.

    Right, and this tool will take into account repeat business (assumes 1 visit monthly per customer, so if they visit once every 2 weeks, profit is more than doubled). Yeah, SEO is definitely a lucrative business, it's just a matter of proving it to the clients. Which is why this tool is oh-so-handy :D
     
    Last edited: Jul 22, 2012
  11. zx123

    zx123 Senior Member

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    +REP because you give me a SEO graph for my clients
     
  12. RedSpade

    RedSpade Newbie

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    Pretty awesome, now people will likely more percepts to the graph then the usual verbal persuasion echo routine.
     
  13. f1br3opt1c

    f1br3opt1c Newbie

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    Thanks.. Helpful :D
     
  14. xhizor99

    xhizor99 Junior Member

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    Awesome tool! This will come in handy. Thanks a lot.
     
  15. openaidbh

    openaidbh BANNED BANNED

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    Hey guys, just to let you know: for anyone interested in an Android version of this app, you can find it https://play.google.com/store/apps/details?id=com.geekdriven.seovaluecalculator. It costs $1.99 and is well worth it. It boosted my conversions by almost 1.5x.
     
  16. davie9x

    davie9x Regular Member

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    Can't run this on Win XP x32 :(
     
  17. openaidbh

    openaidbh BANNED BANNED

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    Well, it WAS compiled on Windows 8... I recommend getting the app, it's a lot handier to whip out your phone than to pull this up on your laptop.
     
  18. openaidbh

    openaidbh BANNED BANNED

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    Update, the app is now available FOR FREE. Now you have no reason not to download it.
    For your convenience, the QR code is here:
    [​IMG]
     
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  19. Scritty

    Scritty Elite Member Premium Member

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    As an exercise too few people do this kind of thing.
    Start by putting a value on your time. How long does it take to make a site, how much do you spend on hosting, themes, whatever.
    How long and how much do you spend on SEO, content, proxies, catpcha solves.

    Then using something like the calcs above work out your ROI by day, hour or month.

    Particularly handy if you are working for clients. If you know you are making $50 an hour on your own sites, then that is the bear minimumn you charge clients (plus all costs)
    I have clients I spend half a day a month on. I charge then 4x my hourly rate plus all costs (I manage the SEO, I don't do more than 20% of it my hand - that's how you should all do it - outsource and autyomate)

    Great idea and a nice tool to show it off. Thanks and rep given for the effort and the heads up.

    Scritty
     
  20. crosscheck

    crosscheck Regular Member

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    Is there anyone that could do this in html ? would be a nifty little web form