Frequently Asked Questions 1. Will you add additional keywords for anchor text diversity yourself? It depends on the case. Your site may either be A, B or C. A = Your site's backlink profile IS NOT optimized for your keywords. If this is the case, only a couple or so keywords will be added for diversity. B = Your site's backlink profile IS optimized already for your keywords. If this is the case, we will add in several keywords that would go along with your currently optimized for keywords. C = Your site's backlink profile IS over-optimized already for your keywords (not necessarily a penalized site). If this is the case, we will make sure that each page would be assigned with AT LEAST 12 different keywords each EXCLUDING the URL variations that we add in. 2. When will you start the campaign? After payment is made, we need 1 business day to prepare everything (off-site related). We will begin immediately once this business day elapses. 3. When will I get on-site suggestions? We usually need 2 - 3 business days after payment is made. If it's during a week where there are holidays or there are certain events that may add more work to the team, it could reach up to a full week before on-site suggestions are sent. HOWEVER, off-site will ALWAYS be on time so despite not receiving the on-site suggestions yet, you will still get what you pay for since on-site suggestions is just a bonus. 4. Do you accept penalized sites? To be honest, we have rejected a few (currently at a 90% acceptance rate for sent forms). It really depends on the situation. Sometimes, we would accept your campaign IF you decide to redirect it to a different domain (or sometimes no redirect at all). On different situations, we would still agree to accept your site but will let you create new inner pages. 5. How much work do I still need to do if you work on my site? Can you consider this a "hands-off" service? Usually, the most work you could do is during the on-site suggestion stage. You will POSSIBLY be asked to do the following: a. Add more content on certain pages. b. Edit the keywords being used on certain pages. c. Configure META title, description AND/OR tags. d. Remove certain widgets/sections. e. Create new inner pages with custom META's. 6. Will the links be removed when I stop my subscription? No. The only links that POSSIBLY can be removed are the links that we have put in public sources. If they decide not to renew their domain registration then your links there would obviously be removed also. As for work on our part on intentionally removing your links, we would not even dare to. 7. Will I be protected from Google updates? To be honest, no site is FULLY protected from Google updates UNLESS your site is considered an authority site. To be an authority site, there are a lot of factors involved. However, we assure that our methods are not based on some temporary "craze" that is effective but risky. Our methods are based on classic methods which have always been used by authority sites. 8. Will I get any report? As the sales page says, you will not receive any report for links. However, you will get reports for SERP movements, campaign updates and time-to-time on-site adjustments depending on what transpires during the campaign. 9. I have many product pages I want to rank individually, what is your approach in this kind of campaign? It's easy, we approach a batch of pages at a time and then rotate to a different batch when they are already ranking high. What differs Defensive SEO from other services is that we focus on authority, not only the links that we give you. This means that we could go after MORE pages despite HAVING more keywords. 10. The premium plan only covers 10 inner pages, is there a bigger package for my big site? Yes, simply send a form and include that in the description section so we will make a custom recommendation for you. 11. Are there any discounts for bulk sites? We have discounts for the following (PM me or include it in the form if you have many sites so I can give you the respective discount code): 2 - 5 sites = 10% 6 - 10 sites = 15% 11 - 15 sites = 20% 16 - 20 sites = 25% 21 - 25 sites = 30% 12. When will I see movements? It depends. Half of our clients hit page 1 on many keywords during the end of the first month. These are usually those with minimal on-page issues and have workable backlink profiles. The other half is divided also. Half of them having little movements and the other half having good movements for SOME keywords only. This half is usually consisting of sites having on-page issues or penalized. 13. When you say my site will be more "authoritative", what does it mean? There are many forms depending on how you would look at it. These are examples: a. It could be better off-site profiles (more anchor text diversity, more link types, more referring domains etc.) b. It could be better on-site grades (Page Authority / Domain Authority (by SEOMOZ) or On-Site Grades (various checkers)) c. It could be increased Page Rank (Google PR) not only for homepage but also for inner pages 14. Do you accept foreign sites? Yes but not all. For those that we accept, we usually would ask for assistance when it comes to translation. 15. How easy is it to stop the subscription? There are two (2) EASY ways to stop the subscription: 1. Cancel the subscription in your PayPal account. 2. We will cancel it ourselves. 16. Can you explain the Refund Policy more? Sure. Our refund policy WILL ONLY BE eligible if you have been with us for at least three (3) months. Assuming you have been with us for at least 3 months while still being under subscription AND you have not bought any other service WITHOUT our permission or knowledge, here are situations where we will give you a refund: Situation A = Non-Penalized Site But Backlink Profile Is Critical For Penalization (you will be notified if backlink profile is at critical level) a. Backlink profile HAS NOT improved according to Backlink Checkers b. No new incoming link according to Backlink Checkers c. Penalized by Negative SEO Situation B = Penalized Site a. Backlink profile HAS NOT improved according to Backlink Checkers b. No new incoming link according to Backlink Checkers Situation C = Non-Penalized Site With Decent Backlink Profile a. No new incoming link according to Backlink Checkers b. Negative SERP movements c. No positive SERP movement d. Penalized by Negative SEO Situation D = New Site (0 - 2 months old before subscription started) a. No new incoming link according to Backlink Checkers b. No positive SERP movement c. Site is still not indexed (unless if I can prove to you that IT WAS actually deindexed manually before) d. Penalized by Negative SEO If your site is in a particular situation and at least one of the possible scenarios is present for your campaign then a refund will be granted.