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Defeating Big Brands in SERP's

Discussion in 'Black Hat SEO' started by DeadJoe, Jan 18, 2017.

  1. DeadJoe

    DeadJoe Power Member

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    Hey guys, what has been your experience post Penguin 4.0 with targeting keywords that have big brands on the first page?

    Most lucrative keywords that I'm looking at are a bit of a variation from the typical "best xxxxx" product type keywords but then the issue is that there are some big ass brands on the first page.

    On the plus side, none of them are targeting my desired keyword and are basically ranking purely based on authority. Their link profile is also pretty much shit. I know this is not going to be an easy task, just trying to see if anyone else has had success with something similar in the last couple of months.

    Thanks
     
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  2. tiiberius

    tiiberius Jr. VIP Jr. VIP

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    I believe you already answered your question.

    If the big dogs do not target the keyword directly there is a pretty good chance you can outrank them with a solid on-page optimization and direct link building to the money page.

    Remember, that even if authority of the root helps them, at the end of the day Google always ranks individual pages.

    To have a better chance of success and mimic what they do, you can always get an auction domain with pre-exsiting links and authority in your niche.

    Then what you would do is create a money inner page with superior on-page and backlinks.

    And yes it works post Penguin 4.0.

    I'm in the men's health/fitness vertical and by the start of January I outranked Muscle & Fitness .com. Keyword is low-medium comp but it definitely proves that it's possible.

    Hope this helps a bit.
     
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  3. xplosiv

    xplosiv Power Member

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    Some of the fucking guys (amazon, best buy etc) have 150-200 word descriptions on shitty products vs a very authoritative site in small industries (that have well researched and written content) get absolutely ass raped in terms of rankings. You can outdo them but you will have to have very good content and target keywords long term, as well as build up overall authority in your site.

    I've also seen very little effect from PBN links these days... it seems like the authority knobs got dialed all the way up at HQ over the last few weeks. Still trying to figure things out at the moment.
     
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  4. thebigweb

    thebigweb Regular Member

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  5. DeadJoe

    DeadJoe Power Member

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    Bigger brands can do whatever they want, they don't get penalized due to their Adwords spending
     
  6. what_hat?

    what_hat? Jr. VIP Jr. VIP

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    Thanks for the awesome link. I loved the concept of Hearst as a big fat PBN. In the end they are!

    It's a bit sad when you come to realize that we are all struggling for pennies compared to the big hands...
     
  7. jiungsong

    jiungsong Jr. VIP Jr. VIP

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    This is be because the keyword is commerce and Google likes to rank sites that are commerce for those types of kws.
     
  8. spectrejoe

    spectrejoe Jr. VIP Jr. VIP

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    That's life bro