Pop music... the kind of stuff that would be popular if more people heard it. Need input on this. I've done all the research I can find. Need people who have seen both: In favor of VEVO: Lots of claims that it pays higher cpc. I can't find any actual proof of that, though. Possible internal traffic through vevo app (although that only works if they actually rank you internally and suggest your vids) Possibility of "Vevo Lift". Not too sold on this one, it's only a vague possibility, and even if it did happen, it would only happen once. In favor of self channel on YT: Can put in bumpers, artist logo, choose poster frames,links embedded in video at end, and overall have much more control over presentation and traffic direction. Can (at least for now) opt out of ads on embeds allowing me to play on my own site without ads. More options in terms of lyric vids, contests, etc. I could do this on my own channel if I had vevo too, but then my channel couldn't have any of the actual music vids, so it's split between channels. Vevo would mean one more third party company to go through, (can't sign up with vevo direct) and if they go bankrupt, don't pay me correctly, etc... it's going to be a major PITA to fix. Lose all viewcounts (at least) if I need to change that company out or pull out of vevo. I'm sure there are more pros and cons for either side, but who has real experience with these options? Also, not really clear how content id system would work now... does vevo become the content ID partner automatically? Do I still need to partner with someone on that? Also not clear how new music key affects either option.