1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Decision time: Vevo channel vs my own independent YT channel

Discussion in 'YouTube' started by punkinhead, Apr 6, 2015.

  1. punkinhead

    punkinhead Regular Member

    Joined:
    Feb 19, 2015
    Messages:
    432
    Likes Received:
    28
    Pop music... the kind of stuff that would be popular if more people heard it.

    Need input on this. I've done all the research I can find. Need people who have seen both:

    In favor of VEVO:

    Lots of claims that it pays higher cpc. I can't find any actual proof of that, though.

    Possible internal traffic through vevo app (although that only works if they actually rank you internally and suggest your vids)

    Possibility of "Vevo Lift". Not too sold on this one, it's only a vague possibility, and even if it did happen, it would only happen once.



    In favor of self channel on YT:

    Can put in bumpers, artist logo, choose poster frames,links embedded in video at end, and overall have much more control over presentation and traffic direction.

    Can (at least for now) opt out of ads on embeds allowing me to play on my own site without ads.

    More options in terms of lyric vids, contests, etc. I could do this on my own channel if I had vevo too, but then my channel couldn't have any of the actual music vids, so it's split between channels.

    Vevo would mean one more third party company to go through, (can't sign up with vevo direct) and if they go bankrupt, don't pay me correctly, etc... it's going to be a major PITA to fix. Lose all viewcounts (at least) if I need to change that company out or pull out of vevo.




    I'm sure there are more pros and cons for either side, but who has real experience with these options?


    Also, not really clear how content id system would work now... does vevo become the content ID partner automatically? Do I still need to partner with someone on that? Also not clear how new music key affects either option.
     
  2. punkinhead

    punkinhead Regular Member

    Joined:
    Feb 19, 2015
    Messages:
    432
    Likes Received:
    28
    I figure there must be someone on here that's been handling IM for musicians or labels... and maybe gone through this on the VEVO and non VEVO side.
     
  3. punkinhead

    punkinhead Regular Member

    Joined:
    Feb 19, 2015
    Messages:
    432
    Likes Received:
    28
    All these black hatters on here and no one has run a campaign for a label on either side of the VEVO fence?
     
  4. alberttxx

    alberttxx Registered Member

    Joined:
    Apr 6, 2014
    Messages:
    73
    Likes Received:
    19
    Location:
    IM
    First vevo needs your publication rights to claim on your songs,videos,etc...
    Second you can get your content ID if you have an artist management company, or something like that and also rights for publication.
    third if you are partnered with vevo you need to cut the contract with them and start on your own (Notice: everything you shared until now will be under the contract with vevo unless you can get an agreement with vevo.)
    and the last one even after having your own content ID other companies can claim on your videos if you post something out of your contract.
    But also you can keep it up without a content ID as far you post your own stuff or stuff that you own publication rights


    Hope it helped if you need anything else let me know
     
  5. CoolAmp

    CoolAmp Registered Member

    Joined:
    Apr 22, 2009
    Messages:
    85
    Likes Received:
    23
    i take it the actual music must be pure azzwater if you did all that typing but didnt include a link to the video or an audio snippet. go for a regular youtube channel i guess.
     
  6. nanavlad

    nanavlad Jr. VIP Jr. VIP

    Joined:
    Dec 2, 2009
    Messages:
    2,491
    Likes Received:
    921
    Gender:
    Male
    Occupation:
    SEO Consultant
    Location:
    Proxy Central
    Pro
    As an artist VEVO gives you more clout than youtube. Your basically considered a top tier artist.
    Having a million views on youtube, has very little value, because do many artists have gamed it in the past. It doesn't count for as much as big numbers on vevo.

    Con
    Vevo only pay for views from about 12 countries. So the higher rates might be negated by the loss of other country income.

    Some of the top artists have now started their own streaming site. I saw an article about it. and they are leaving both youtube and VEVO.

    If this takes off, I think they will probably accept all of VEVO artists, where as they wil be very choosy about thise coming with youtube channels only.

    Hopefully this helps clarify a few more things.
     
  7. punkinhead

    punkinhead Regular Member

    Joined:
    Feb 19, 2015
    Messages:
    432
    Likes Received:
    28
    Vevo is gamed even more heavily. Their numbers are a total joke. No one games the system more than the majors... who own Vevo. It's only YT that has finally stepped in to strip literally BILLIONS of views from Vevo artists. The major labels owning a company who's own internal accounting helps to determine chart position? Vevo was more than happy to let the billions of fake views stand. There are artists on Vevo who show first day numbers several times larger than the highest single day views ever actually attained for any video ever. It's clearly fiction, yet Vevo has done nothing about it.

    The "clout" thing cracks me up. Being on Vevo just means paying someone $20 to be on Vevo.

    The limited territory thing is a real issue. I'm just not even sure it's really true about the higher payout. Yeah, Universal and Sony are getting paid more... but are the independent artists on VEVO? I have seen absolutely zero proof of this from anyone. Still interested if anyone can show me some numbers, but it just sounds like a lot of hype to me.

    Concept is solid about engaged user base, internal traffic from app, etc... but as far as I can tell, the internal traffic bit is stacked to be useless to independents. If someone can point out for me an independent anywhere who's being shown as recommended next video after the the major labels' own pop artists, I'll research it. As far as I can tell, the recommended vids is a closed system by design... unlike Spotify, for instance, where there is no artificial distinction barring an independent from being recommended as similar to a signed artist.

    Moreso, I'm just trying to dig into what matters as far as driving traffic. The real issue as far as I'm concerned is lack of control. Can't control channel featured video, can't put links, bumpers, or overlays, can't do anything to control traffic... just trying to see if there's really ANY real benefit to begin to outweigh all those negatives.
     
    Last edited: Apr 11, 2015
  8. nanavlad

    nanavlad Jr. VIP Jr. VIP

    Joined:
    Dec 2, 2009
    Messages:
    2,491
    Likes Received:
    921
    Gender:
    Male
    Occupation:
    SEO Consultant
    Location:
    Proxy Central
    You've answered your own question,
     
  9. punkinhead

    punkinhead Regular Member

    Joined:
    Feb 19, 2015
    Messages:
    432
    Likes Received:
    28
    Sort of. That much, I knew. What I don't know... because no one has ever shown any real evidence of it... is whether the higher cpc thing is real for independents... or whether there is any reason to believe (again, I've never seen it, but doesn't mean it doesn't exist) that an independent has the opportunity if earned to be poised as recommended after major artist vids in same genre to benefit from internal vevo traffic.
     
  10. InternetUser

    InternetUser Senior Member

    Joined:
    Jan 21, 2011
    Messages:
    1,053
    Likes Received:
    892
    Location:
    Earth
    If you're looking to bring in profit outside of the internet, VEVO is going to help establish a more solidified and trusted brand.
     
  11. EdgeMalone

    EdgeMalone Registered Member

    Joined:
    Jun 18, 2014
    Messages:
    55
    Likes Received:
    13
    Can I ask, how did you get a Vevo Sponsored Channel? Did they have to send the invite to you?
     
  12. punkinhead

    punkinhead Regular Member

    Joined:
    Feb 19, 2015
    Messages:
    432
    Likes Received:
    28
    Made up my mind. Screw Vevo at least for the time being. Only real positives anyone anywhere can seem to come up with are that it brings some sort of cache with it. If that's it, I'd rather have control over my channel. If I just wanted to play dress up and pretend I'm a major label artist... I'd have signed with a major.

    Vevo doesn't have to invite anyone. There are companies who will put it up. Beware the BS some of them pull about purposefully not disclosing terms that include taking a percentage of all your revenues.

    If I were going to sign up, based on communications I've had with several companies, I'd go with Blue2Digital. I didn't always get the answer I wanted, but it was always straight forward.
     
    Last edited: Apr 15, 2015
  13. ljc2015817

    ljc2015817 Newbie

    Joined:
    Oct 8, 2015
    Messages:
    1
    Likes Received:
    0
    Just curious whether you ever went with Vevo or not... Was there anything else other than what you listed above to support your decision if you did decide to stick with youtube. My issue is that Youtube already keeps a significant amount of revenue earned. I won't talk specific numbers, I'm sure you already know. But then then your administrator for Vevo takes another commission, not just the $20... Any other input you have on this subject would be great since its been some time since you posted this. Again, no need to repeat anything you've already mentioned throughout this thread.