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Debunking CPA Myths and Some Adwords Discussion

Discussion in 'Affiliate Programs' started by buddyboy, May 28, 2009.

  1. buddyboy

    buddyboy Junior Member

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    First of all, though I have managed affiliates, I do not profess to be an expert on all things to do woth CPA. Secondly, though I am no expert, there are some myths floating around that need to be discussed. First, there is a notion that if you do blackhat you need to keep in contact with your AM. Baloney. That is the quickest way to raise suspicions. We are not twelve. You do not give a rat's ass about me and if you pretend to I will suspect you. This is about money. Plain and simple. Think of it like this, if you drive through Georgia and the speed limit is 30, and you go 29.8, the cop will wonder why you are so worried about going 31. Hmmm. Wonder if he has something I am not supposed to find. If you go 40, he lights you up. But if you go 31-35 you are just any other schmo with nothing to hide and a job to get to. Get it? That is how it is. Be polite and open if the AM wants to chat, and a good thing to do when starting a new campaign is ask about EPC, and best methods to advertise. That is all professional sounding. Do not give him the "Hey what's up"? IM. Communicate if there is a reason, but do not be chummy because we do not buy it.

    Another myth is getting accepted to CPA's by saying you are a pay per click expert. This guarantees nothing, and as PPC is being phased out, may hurt you. One, they know that every stupid ebook has been saying that for a while, and two, whatever. What they want to hear is high traffic site. Blog, a landing page, does not matter. But traffic means money. Google adwords changes constantly, for example, we had one affiliate make 200 percent roi only for the man to be told his keywords were not relevant a bit later. Adwords was not meant for the small potato, and an expert today becomes a newbie later. Show a CPA network serious traffic, and they will bid for you. More later on.

    Understand PPC was designed to steal from you by using your money to pay for the keyword research and pay off for corporations. Guess what? Time to pay off, because as you probably know banners stopped working a while ago and PPC is the way to make a fortune. And lo and behold, here come the PPC restrictions. In the beginning too many little guys were making it big, and the powers that be needed to stop it. So here comes the Can Spam garbage and Adwords. However, what was not planned was the genius of blackhatters being able to find keywords that profit in competition with the big guys. They were taken by storm by your intelligence. You were only supposed to find the keywords, not profit from them. I need you to know something, you can believe it, or not, but while you guys pour over lists of keywords looking for something that works a favored corporation uses sophisticated computers to get them before spending. Maybe you knew that, but I doubt you knew that certain corporations could simply call and request for a competitor to be removed or deactivated. Why do you think you can not update a campaign on a weekend? What happens is late Friday a corporation looks at the positioning of a competitor and calls a number and bang, your keywords get deactivated or you get priced out. If you make one adjustment to the ad, you are done for the weekend, and the corporation wins. Does this happen to everyone? No, depends on the niche.

    So why would they do this? Why is their $2 dollars a click worth more than your $2 dollars a click? Two words, stock value. Google is not a company that deals in the tangible. Most of Google's worth is paper, and speculation. If, for example, Best Buy owns 20 million shares of Google and says this adwords user is costing us sales, bye bye. That is also why PPC was banned by Amazon and is being phased out in general. They have harvested the keywords, and your services are no longer needed. You need to know the truth. Whether you accept it or not is up to you.
     
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    Last edited: May 28, 2009
  2. d3xt3r

    d3xt3r Newbie

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    That all makes a lot of sense and I would have to agree with it, but what next where do you think the affiliate community will go without PPC?
     
  3. dynander

    dynander Regular Member

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    @d3xt3r: Maybe back to SEO?
     
  4. macmikes

    macmikes Newbie

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    WOW! Can't wait for the senior members replies.... what an eye opener! What's worrying me is, this is only scratching the surface of what's going on and it makes it even more crucial to your success to be part of the "in the trenches" BHW forum. Change, is the only thing that is guaranteed to happen.

    Black hat motto for today: Keep your head above water....... but below the parapet!

    Keeping It Simple And Just Doing It!
     
  5. scubaslick

    scubaslick Regular Member

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    So do the best you can to hide your keywords, reinvest your meager profits and become a big boy so you too can call and have the little guy squashed on the weekends.

    It's called business.

    Adapt or die.

    /shrug

    Nothing new here.
     
  6. nipester

    nipester Regular Member

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    Wow that was enough cowcrap to fill an entire olympic style swimming pool and still have some left over.

    1. PPC was designed to monetise search
    2. Can spam was designed to limit spam
    3. The big guys started using ppc successfully long before it was open to the masses
    4. Google / overture has been recommending niche keywords for high roi since 2003
    5. Nobody can ask a competitor deactivated, it makes more money for the search provider to get them into a bidding war and jack up the keyword value of the niche. This mafia monopoly of niches doesn't exist. If it does, point out the niche .
    6. Banners still work, people like them more than popups and MSN spam.
     
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  7. buddyboy

    buddyboy Junior Member

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    0 for 6.