Dealing with "Notice of DMCA removal from Google Search"

shog

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I have an e-com shop that sells some products that are possibly using IP such as anime or superheros. Of course, using these names in our URLs and web copy drives traffic, but recently we received Google's famous notice for a handful of urls:

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In this case, the domain name is important and I want retain it as a viable business with effective SEO. I've noticed that some of our larger competitors sell exactly the same products, but have removed all mention of the names in their text, but if you search for the IP names on their website, the results are still returned.

What's going to happen? and strategies to manage this

1) I assume we better move it to an offshore host and use another CDN asap
2) Is our paypal/credit card processing at risk if we have a DMCA claim? Not sure if these guys come after that.
3) I'm thinking we remove the infringing text, re-post the product listing on a different url path and then 301 the old product page to the new product page

What else can we do? Will Google eventually de-list the whole site?
 
1) An offshore host is not going to prevent Google delisting the urls that it is receiving valid DMCA reports for.
2) It depends on how aggressive the IP holder is.
3) Removing all infringing information and then sending the counter notice as mentioned in your screenshot may be enough to save your existing urls.

If Google keeps on getting DMCA reports for your site and finds them valid, your site will probably die a death of a thousand cuts.
 
  1. Moving to a different host and CDN might help with legal issues for using certain names.
  2. Your PayPal/credit card processing could be affected by a DMCA claim, but it depends on their rules.
  3. Removing the names, changing URLs, and redirecting old pages is a good way to fix things and keep your site visible.
 
2) It depends on how aggressive the IP holder is.

This is always the key factor. Some are persistent and some are not.
 
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