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Dating in a new way – My online-offline business idea

Discussion in 'Making Money' started by Zso, Apr 10, 2008.

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Do you like the idea?

  1. Yes

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  2. No

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  1. Zso

    Zso BANNED BANNED

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    Hey!

    I want to share my new idea and ask for your opinions.
    In short, my idea is to mix a dance course with singles dating. :cool:

    This is both an online and offline scenario. I would collect leads online, then make groups and meet them offline so the fun begins.

    Basically it would be a dance course but only singles could join. They could find a love, learn a little dance, and have fun.
    The dance steps would be very basic and easy so the pairs could focus on each other. The pairs would not be fixed or predefined, they would be paired spontaneously. They should swap partner after every sound track, so every girl have a chance to dance with every boy.

    Im a dancer for many years, so I would be the dance teacher at the start and maybe I would outsource it later. Dance is my hobby so I would enjoy doing this.

    Would you try out a service like this?
    Im very interested in your thoughts about this project, if you have any idea or advice I would be glad to hear you!
    Also please vote if you like the idea or not.

    Hope I was clear in describing my idea, feel free to ask.
     
  2. tofo

    tofo Newbie

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    So this will be speed dating with a twist?
     
  3. IsoRipper

    IsoRipper Junior Member

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    Very cool idea....the thing is, it would be targeted locally to where you live right? Say if you live in California, you couldnt get people to signup if they live in Boston.

    How will you profit from this? Just the lessons?
     
  4. Zso

    Zso BANNED BANNED

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    Exactly! :)

    Yes, it will be locally targeted. First in my country's capital, later if the thing is working I could sell it as a franchise system.

    The profit would come from the lessons mainly I assume, but these kind of lessons will be not as cheap as a usual one.
    I can also upsell some shit to the list.

    I don't want to leave money on the table, Im sure I can pull out some more money from this, but yet dunno how...
     
  5. Zso

    Zso BANNED BANNED

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    Cmon guys, Im interested in your opinions!
     
  6. deth_by_uv

    deth_by_uv Power Member

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    Hmm...I'm not a dancer, so I really don't know how you all think...

    I'm in the 25+, under 30 age range just to let you know...

    For me, I don't dance and never have, and taking lessons would be awkward enough...

    Now if I'm looking to meet women I'm going to be shy like 9/10 guys...

    Combine the two??...for me it'd be too uncomfortable of an experience...

    Perhaps that's an objection you'd have to address right away with people thinking like me, and I'm definitely your average guy with average "skillz"...

    But that's just me...I'm sure it could be fun after a couple joints, I mean songs, once you let loose...

    I think it's a great idea - much like Jazzercise or whatever they have that's popular down here, not sure if it's widespread. Just dancing to some Jazz moves with Aerobic moves I think, pretty simple and infective when you're having a good time that traditionally sucks (exercise)...

    If you're giving instruction, and your class is concentrating on learning them, not looking like an idiot in front of man/woman, being nervous, how do they get to interact with music and all that other stuff going on...?
     
  7. gts6

    gts6 Executive VIP

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    its a good idea, but certainly not new..

    ive seen ads for singles dances for ages
     
  8. Bill Gates

    Bill Gates Registered Member

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    "...with a twist!" - Sounds like a pun!

    Anyways, (how about speed dating with a dance?) this would be aimed at a niche group of singles. Singles that LIKE to dance and it has the potential to be h-o-t.

    The ladies would certainly welcome the close contact and the guys who feel they are good dancers would all want to strut their stuff and outdance each other.

    If it's targeted well I believe it will work in the niche I mentioned.

    Plus, its something different from the standard "speed-dating-look-each-other-in-the-eyes-and-decide-if-you-wanna-fcuk-or-not" scenarios.

    End game the same...approach different.

    Go for it but do some research first i.e. run a poll.

    Hope this helps.
     
  9. deth_by_uv

    deth_by_uv Power Member

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    I mean, the niche you mentioned sounds great Bill - that's why clubs were made...

    The original idea was singles meeting while taking a dance course...

    But if they already like to dance, why go for lessons? Perhaps those lessons would have to be more advanced dance methods, lol idk, if you're already attracting those who are experienced dancers to get em interested to have to pay to dance with a single girl...

    So far all I can see as a benefit to the course is that it's structured and controlled environment where you're given a task which may be good...

    Maybe focus on the professional market, they got money usually, live single lives pursuing careers with long hours, etc. Don't have much time to really focus on themselves or regain their youthful days...

    I'm just trying to think from the mind of the market. I think the underlying motives behind taking a class is great...

    Meeting women...sex...so it does have a lot of mind share, emotional temperature, the basic concept already exists and is profitable, however...

    Why would I pay $XX.XX as a cost of entry when I could just defer to a club or another venue which may be cheaper, convenient, more women, more clubs/options to choose from, etc.?

    I think asking that kind of question could help sort some aspects out?...

    I mean what if I'm signing up with high hopes and bunch of ugly women with one hoof and a left foot shows up...

    Would you feel stuck or odd if you have to dance let's say to a slow R Kelly song with an ugly duckling?...Or 2, 3, 4 of em?

    Would make things interesting :)
     
  10. sikandar

    sikandar Senior Member

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    Nice idea. Based on my experience in organizing speed dating events, I'd tell that it is difficult to maintain 1:1 male/female ratio in the people who finally turn up for the event. Depending on bad weather condition, other events in Town many people do last minute cancellation, so it is bit difficult to organize such even in such conditions. Otherwise, it is cool idea.

    I had a dating site with about 5000 members, and I used to manage to get about 100 people per event. People also want to see new faces, and that puts burden on your advertising budget too. Good luck !
     
  11. MaestroDelWeb

    MaestroDelWeb Executive VIP

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    I voted No. Where I live there is a club that offers free Salsa lessons and is aimed towards singles and the events are always dead. I mean if 30 people show up they are lucky (and this is renting out a whole club on a Thursday). This might work better in other places with better advertising but from what I've seen here it's not working. I think the best way of doing things (locally) is targeting certain ages at a time and advertising everywhere from online to print. The female to male ratio is extremely important also like mentioned above. Men will show up where chicks are so giving women cheaper or free entrance is important....no one likes a sausage party.

    Don't get me wrong this might not be a bad idea you just have to launch it correctly like all the big product launches.
     
  12. Bill Gates

    Bill Gates Registered Member

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    People would go for "lessons" for other reasons - Underlying motives can be very powerful!
     
  13. jason10

    jason10 Newbie

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    Zso, did you ever go through with it? If so what were you're results?
     
  14. shithappens

    shithappens Registered Member

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    I would not be interested. And I dance sometimes, next week I will dance myself off at Sziget :)

    However the concept is appealing for other persons. But you will need to work hard to get people participating in the course. And think of the side effects. How will you select the persons? Maybe there will be people at 50+ wanting to join, and they would ruin all the feeling, people would not feel comfortable. You would need to select the participants very carefully.

    Good luck with it!
     
  15. gifmore

    gifmore Regular Member

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    I think it is a great idea :)

    But perhaps you'd need them to complete a few classes first, before the "partner" swap rotations started. Otherwise, those folks with 2 left feet might end up offending those of whom might become their significant other.:p

    If you wish, please keep us posted on your decisions and any developments :)

    Cheerio :)
     
  16. Zso

    Zso BANNED BANNED

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    No, I didnt go trough it. After listening to your opinions and a little market research I found out that it would be way too much trouble to deal with it.

    Some reasons:
    -the lessons cannot be expensive, so its hardly profitable
    -needs too much offline work, consumes a lot of time
    -quite hard to maintain 1:1 female-male ratio
    -etc, etc
     
    Last edited: Aug 6, 2008
  17. gabixxx

    gabixxx Junior Member

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    well ... frankly I did go to dancing lessons to pick up girls :) , and where I was going there was a 3:1 girls:guys ratio :)

    I was quite happy to pay the tax :)
     
  18. bigdaddy

    bigdaddy Newbie

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    Wow - Interesting ideas & comments placed here.

    Betcha none of you knew that I was a Professional Ballroom/Latin
    Dance Instructor of 18 years!
    I've taught, performed & competed in so many clubs, studios, schools, churches, hotels, etc. that they all started to look alike!
    And though I teach all the major dances at every level
    (beginner to champion competitors), I'm mostly
    known for salsa!!

    And yes, I've definitely taught my fair share of
    'dating scene events'.

    My thoughts on your idea are:...

    Instead of starting out with the massive expense
    of doing your own marketing, research, advertising, etc.,
    why not just 'piggy-back' on to a pre-existing dating scene,
    and present them with your idea?
    Here in DC, we have things like 'The Meet-Up Club,'
    and shit like that.

    Just do a little online research to find some of these
    professional, dating, networking clubs & present them
    your idea to have a dance lesson or series of lessons
    for interested people.

    From there, you simply build your list by having everyone
    who comes sign in. (You capture their info).
    From there, you can ask what they want (poll 'em) & find a way
    to give it to them.

    Further, I used to make a SHITLOAD more money on top
    of what I was taught to teach by selling my own
    personally-produced CDs that had all the music they'd need
    to practice to on their own for $15-$20 bucks a pop.
    So you could do that too.

    After that, you should develop your own DVDs,
    based on what people want & sell/promote the shit out of 'em!

    Then, collect some great testimonials & slap it all up
    on to a website where you'll sell your DVDs.

    Next, you could affiliate with other sellers of DVDs for
    some of the other dances you might not do/teach,
    and promote those for the obvious affiliate commission.

    ...Or, you could just do nothing.
    But don't bitch about it if you do. ;)

    There. That oughta give you some things
    to think about. There's really a whole business
    plan there for you. And it works.
    I've done it.

    Just make sure your teaching is kick-ass,
    and you have a lot of enthusiasm & charisma...
    Like me! (so modest)

    Let me know how it works out for you &
    good luck!

    --BigDaddy
     
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  19. jammie

    jammie Jr. VIP Jr. VIP Premium Member

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    you would get so much fine single ass that wanted free dance lessons ...

    DO IT!
     
  20. Zso

    Zso BANNED BANNED

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    Wow Bigdaddy, great ideas and good to see other dancers here as well :)
    Now Im working on other projects, so dont have time for this one. It would consume all of my free time, and also I still have to get rid of my 8h job lol...

    But, again, your help is much appreciated!

    Yeah, I gave some "free" lessons in the past ;)