Seo Guru Danny Sullivan says he has authority and he's better than you. In his latest post (http://searchengineland.com/penguin-update-recovery-tips-advice-119650) on negative SEO he says: "For most sites, it?s not a problem because good sites have enough good signals in their favor that bad ones stand out as an oddity. It?s more a liability for smaller sites that haven?t built my authority, in my view." Notice, the slip of the tongue with the word "my" preceding the word "authority". Lost all respect for the guy after I read that.