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Damn, How many BHW'ers in my city...

Discussion in 'Offline Marketing' started by EdwardD, Sep 16, 2010.

  1. EdwardD

    EdwardD Junior Member

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    So I decided to go into the offline marketing world

    Basically offering SEO, Web Design and Hosting.

    Wrote a business plan, and have business cards coming my way. Domain and website setup and ready to go.

    With everything ready, I spent time reading about cold calling, tips and strategies, saw some YT videos, etc... I setup my alarm and woke up early this morning and started calling the numbers of plumbers I had previously researched that had no website, I got answers like:


    "Been on the business 36 yrs, no need a kid telling me I need a website"
    "For the 7th time I DONT WANT A WEBSITE"
    "Are you a website person?" Me: YES! I am! -- HUNG UP ...


    So so far all NO's

    Not ready to give up tho, I'm just wondering how are others going to get sales/leads, anyone wants to share ideas, methods, strategies?

    Thanks!
     
  2. EdwardD

    EdwardD Junior Member

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    Oh I forgot to mention:

    Population
    - City 235,000

    This is according to ******, I wonder how many more black hatters are in my area doing the same method, most of this people sounded angry like if they got a lot of these lately lol
     
    Last edited: Sep 16, 2010
  3. kirahster

    kirahster Registered Member

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    Maybe you should try a business other than plumbers. I have spent the last few days cold calling plumbers and they definitely are not as responsive as other businesses that I have called.
     
  4. HaRRo

    HaRRo Elite Member

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    Took me a couple of reads looking for what your city actually was :p
     
  5. fiebs

    fiebs Jr. VIP Jr. VIP Premium Member

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    I hope you're not doing this in Orlando, that's my territory....sucka ;)

    Joking of course.
     
  6. wiredmom

    wiredmom Executive VIP Premium Member

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    When you cold call like that you are coming across as a telemarketer.

    If you have time on your hands - maybe you should use your SEO skills and build a generic site - for whatever niche(plumber, lawyer, electrician) and then get it ranking a bit with traffic. If you then approach these people with a site thats already ranking - and can get them immediate increase in customers by you giving them this website that is already getting potential customers - then you have something tangible that you can bargain with. As opposed to a lot of hot air " I'll make you a website and it will be the best darn thing on earth and your business will be so much more awesome that money will fall from the skies"

    well you know what i mean. :p
     
  7. General Tyrant

    General Tyrant Newbie

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    I've been thinking of doing the same thing. I think you need to meet up with them personally.
    You know get a dress shirt, tie and some nice black shoes with your laptop case walk around and tell the businesses
    about the potential customers that can come in.

    Tell them about analytics and keywords that you'll be using (not all methods obviously).
    Look at the amount of traffic the business can get.

    Businesses like numbers before investment they also like to see a face before investment.
     
  8. precious007

    precious007 Junior Member

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    Quite true, not all off-line businesses would need an website. (2% - 3% of the world's population access the internet, the big bucks are still off-line)

    Don't give up tho, might need to ramp up/think of new strategies to contact your potential customers.
     
  9. seanjohn

    seanjohn Regular Member

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    2-3%?

    Source?

    On a global scale, it's ~20%, and in North America, it's over 80%.
     
  10. redhack

    redhack Regular Member Premium Member

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    Maybe you should try calling dentists....
     
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  11. flibbertigibbet

    flibbertigibbet Regular Member

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    Try a different pitch....by now these people have probably heard it all.
     
  12. Dadelius

    Dadelius Regular Member

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    haha, I remember those days!

    I hated them!!

    I can only tell you this, as strange as it seems I picked up more clients who wanted their site updated than people who wanted a new site.

    maybe it's because they were already gotten used to the idea that they need to be online.

    Good luck to you!
     
  13. grafxextreme

    grafxextreme Regular Member

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    You'll have problems with most trade businesses such as plumbers, construction, electricians, etc... The only way to reach them is to get invited to one of their trade associations and give a presentation. Then you'll have all the clients you want. Just call your local chamber of commerce and find out what the trade association is for your local tradesmen.

    Personally, I would skip them and go to low hanging fruit. Your friend Dadelius gave you a very big hint as to who you might target.

    Make sure you have your contract ready, speak with the right person and be ready to take their order.

    Good luck!
     
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  14. Tilt4832

    Tilt4832 Regular Member

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    I will share that I have a 20 year old business line that I get sales and Robo calls on all the time. I hear them out just for fun. Telemarketing is a lot like PPV, it's a nuisance to a businessman. With PPC we know we are clicking on an ad, with PPV I'm thinking WTF?!, when a Robo or telemarketer calls we are wanting money to be coming to us not sucked from us.
     
  15. testeee

    testeee Registered Member

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    I never put myself out their as a "website" guy. Website guys are usually designers that don't know jack about marketing. Just google your city and web developer/designer/websites.... a bunch of "pretty" sites w/ crap for marketing skills.

    I come off as a marketer specializing in online and with that, comes the need to build websites. I'm first a marketer, then a developer... not the other way around like all the other guys.

    Not only that, but they will care less if the site looks "less fancy" because you are doing things on the site to get them sales... not just look pretty.
     
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  16. wunzzz

    wunzzz Junior Member

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    This is some really good information! I think if someone REALLY implements the tips here, they could do some decent business.
     
  17. Tamra

    Tamra Junior Member

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    It's not just BHW. Offline consulting/marketing is a hot trend on internet marketing forums. There are even a few forums dedicated to the offline niche.

    I wonder if there are more people making money selling info in the offline niche than IMer actually making any money doing it. On top of that, there are the SEO companies and web designers who have never ventured into an internet marketing forum.

    I live in a major city in California. There is definitely no shortage of competition here. :eek: The trick is to go where the road is less traveled and build a reputation so that prospects seek you out. It doesn't take much to position yourself as an expert. It involves putting yourself on the line...stepping out of your comfort zone.

    It can be risky/scary, but the rewards are great. I only need 10 to 12 clients to build a strong business foundation. Your goals maybe different. But one of the best ways I found to get clients is public speaking (giving a seminar especially at a well university/school in your area) and networking. Meetup groups are great for meeting clueless business owners and entrepreneurs.

    Credibility tip: Do a survey of the businesses in your area. Write a white
    paper. Do a press release. Instant expert.

    T
     
    Last edited: Sep 17, 2010
  18. millhugz

    millhugz Regular Member

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    Were so close!
     
  19. bertbaby

    bertbaby Elite Member

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    Just my observation but I think you will do better with white collar rather than blue collar types for web consulting. I'm sure somebody can prove me wrong but I have made most on my money on doctors, lawyers and therapists. Then again there was one gig with a cleaners so you never know.
     
  20. robertodelgato

    robertodelgato Regular Member

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    The commonality in all the responses? Website.

    Your market is telling you what NOT to offer to them. Believe it or not, that's valuable info (so you don't waste your time).

    Call them up and ask them, "Would you like more new clients every month that you didn't have to put an ad in the paper or yellow pages to get?"

    See if that interests them. It should, if they not brain-dead. :rolleyes:

    I wouldn't mention website, just "I use automated and online systems to get people to call you, but you don't have to worry about any of that. You just take the calls and make the appointments."

    They don't give a crap about websites. They SHOULD give a crap about getting new clients - on the cheap.

    Let us know if you try this, and what response you get.
     
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