I was brainstorming today about the various products on clickbank and elsewhere, and began to wonder about the legality of fictitious personas. For example: Say someone writes an ebook claiming to hone one's telepathic powers, or cast magic spells, or some other form of bullcrap, but used a made up name and persona in order to better market said bullcrap. Like, "I am Zanzibar von Mendacious, and I have traveled the world for 30 years seeking out the wisest of gurus and shamen to gather the most powerful occult techniques, which I can now offer to you the low low price or $19.99!!" etc etc Or, "Hello! I am Bob Loblaw McFakerson, I have 20 years experience with SEO and have acted as a consultant with some of the world's top interent firms....blah blah....here are my secrets!" Could any of the people doing this be subject to legal troubles? It's obviously not "identity theft" since the fame people don't actually exist, but could it be construed as fraud? What about writing blogs and whatnot using the same nefarious technique? Anyone have any insight on this?