Is anyone here on BHW the admin of a news site(general niche)? If yes, can you please tell me your average CTR? My theory is that news sites do not have a high ctr, mainly because the visitors come, read a couple of news, and leave...without clicking too much, mainly because a news site monetized with Adsense can not show targeted ads. I know that Google has been showing ads lately based on cookies, but ... if the users are more interested of news rather than other products, that it's obvious that users won't click too much on the ads. I may be wrong, and this is why I want to hear some opinions.