CTR is very low

hiatus

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Hello!

One of my videos has a CTR of 2%, but it still gets a little bit of traffic. Should i change the thumbnail or title? Or just leave it as it is?
 

RushingWind

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That’s extremely low. I’d try switching up the thumbnails. You know for a fact that your current thumbnail/title set up gives you a 2% CTR so you could always reverse it if the new setup gives you an even lower CTR (unlikely).
 

hiatus

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Thanks guys! What's a good CTR? About 10%?
 

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Last month of the yesr is the e Bes month t to earn money online
 

Raj Kesu

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Average CTR on Youtube is 4-5%. Ofcourse there are videos with CTR above this, depending on the number of subscribers the channel has, niche, number of views, and how long the video has been on Youtube. But overall average is 4-5%.
The YouTube video’s thumbnail is in my opinion the key to increasing a video’s CTR. It is YouTube video’s thumbnail that gives a chance to connect with viewers on a visual and emotional level that the YouTube algorithm don’t ever understand. I have observed that the top-performing videos on YouTube are using custom thumbnails, so you need to learn how to design them because the automated default thumbnails YouTube gives you may not be all that appealing. Custom thumbnails that perform best usually include a human (usually the presenter), some text, and an emotional expression. But, avoid creating clickbait type of thumbnails.
 

Robzino

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Thanks guys! What's a good CTR? About 10%?
10% and up seems to be the sweet spot.
Although I've had videos begin to get good traffic from suggestions at 6% CTR.
 

wilfy

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Average CTR on Youtube is 4-5%. Ofcourse there are videos with CTR above this, depending on the number of subscribers the channel has, niche, number of views, and how long the video has been on Youtube. But overall average is 4-5%.
The YouTube video’s thumbnail is in my opinion the key to increasing a video’s CTR. It is YouTube video’s thumbnail that gives a chance to connect with viewers on a visual and emotional level that the YouTube algorithm don’t ever understand. I have observed that the top-performing videos on YouTube are using custom thumbnails, so you need to learn how to design them because the automated default thumbnails YouTube gives you may not be all that appealing. Custom thumbnails that perform best usually include a human (usually the presenter), some text, and an emotional expression. But, avoid creating clickbait type of thumbnails.
My competition is making half assed shitty thubmnails specially a particular set of channels and they are outranking my ass with better thumbnails and animations, and I have a big 3 million channel, my latest video did 20k views. I feel like getting drunk
 

iamtheepxert

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Hello!

One of my videos has a CTR of 2%, but it still gets a little bit of traffic. Should i change the thumbnail or title? Or just leave it as it is?
As long as your thumbnail looks good and title is engaging, you need not change anything. But the point is, how to assess whether these are good enough to grab the attention of the viewers?

Simple. Imagine you as a potential viewer and you are looking for a particular content on YT. Then how do you skim down to right content from hell lot of content available on YT?
Generally, we (or I) look for the following aspects:
1. Is thumbnail giving relevant info abt video?
2. Is it well designed enough to click?
3. Is it messy with lot of text?
4. For any reason if thumbnail is not giving all info, whether title is complementing it to click it?

See, these are my preferences to click on a particular video. Similarly you might be having some preferences w.r.t. consuming content, Right!

So if your thumbnail & title are crafted by taking these factors into consideration and if you are confident enough that they are giving enough info abt the video, you need to worry much.

But, always consider the following:
1. Image quality sh. be good
2. Avoid too much text in thumbnail, keep it short
3. Add images relevant to the video (if available)
4. Make sure thumbnail text is clearly visible across multiple devices
5. And, title should always compliment the thumbnail

Ultimately in the first instance, viewer should understand what your video is about.

Also, CTR will normally decrease with reach you are getting. As reach is getting better and better, your CTR will further come down. It is absolutely normal.

My point is: when it comes to CTR, more is always better. No doubt in it. And it's completely ok, even if your CTR is below a particular standard for some of your videos when reach is much better. Hope you got it.
 

wilfy

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As long as your thumbnail looks good and title is engaging, you need not change anything. But the point is, how to assess whether these are good enough to grab the attention of the viewers?

Simple. Imagine you as a potential viewer and you are looking for a particular content on YT. Then how do you skim down to right content from hell lot of content available on YT?
Generally, we (or I) look for the following aspects:
1. Is thumbnail giving relevant info abt video?
2. Is it well designed enough to click?
3. Is it messy with lot of text?
4. For any reason if thumbnail is not giving all info, whether title is complementing it to click it?

See, these are my preferences to click on a particular video. Similarly you might be having some preferences w.r.t. consuming content, Right!

So if your thumbnail & title are crafted by taking these factors into consideration and if you are confident enough that they are giving enough info abt the video, you need to worry much.

But, always consider the following:
1. Image quality sh. be good
2. Avoid too much text in thumbnail, keep it short
3. Add images relevant to the video (if available)
4. Make sure thumbnail text is clearly visible across multiple devices
5. And, title should always compliment the thumbnail

Ultimately in the first instance, viewer should understand what your video is about.

Also, CTR will normally decrease with reach you are getting. As reach is getting better and better, your CTR will further come down. It is absolutely normal.

My point is: when it comes to CTR, more is always better. No doubt in it. And it's completely ok, even if your CTR is below a particular standard for some of your videos when reach is much better. Hope you got it.

What about this?

shit.png



This is my last video and is performing like shit. It did around 25k views for a 3 million view channel. As you can see, im below my channel average. So pretty much that's 3 months of work in an animation going to waste since the video is pretty much dead if it doesn't perform well in the first day or two (no recommended traffic). I need every video to perform well and rank and give me passive income while I work on the next one otherwise animation niche is a massive waste of time and not sustainable because of how much time it takes to finish a 10 minute video.
 

iamtheepxert

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What about this?

shit.png



This is my last video and is performing like shit. It did around 25k views for a 3 million view channel. As you can see, im below my channel average. So pretty much that's 3 months of work in an animation going to waste since the video is pretty much dead if it doesn't perform well in the first day or two (no recommended traffic). I need every video to perform well and rank and give me passive income while I work on the next one otherwise animation niche is a massive waste of time and not sustainable because of how much time it takes to finish a 10 minute video.
Your CTR is absolutely good mate.

I can understand your pain. Investing 3 months of time on 1 video and ultimately you are getting below avg performance is something we cannot digest.

When it comes to performance, only 50% of the things are in our control rest is completely on YT algo. Generally, we replicate the things worked for the past videos expecting similar results but donno what may go wrong and finally ends up with very poor performance.

Even for my channel also, initially I used to get minimum 7-10 subs per day. Now getting 2-3 subs per day is very difficult. There is no change in frequency, no change in niche & no change in length of the video but still what lead to this kind performance I don't know. What can I do about it? Nothing.

I feel only thing we can do is, publish good content and wait for the results to come.
 

sandyme

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I think above 10% CTR is always good to get into recommendations and good chances of staying in the browse features. The new algorithm update including GUI changes on YT is messing things up currently and I am waiting for the dust to settle down before testing out something new. It's getting really HARD to stay in youtube searches and get in the eyes of the algorithm to suggest a video to people.
 

rajiced

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Yes change thumbnail, change title remove all tags and research again add tags
 
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