1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

CTR, Crunching the Numbers to see if the Keyword I found is Worth the Cost - help!

Discussion in 'White Hat SEO' started by 1upLives, Jan 16, 2012.

  1. 1upLives

    1upLives Newbie

    Joined:
    Apr 3, 2010
    Messages:
    38
    Likes Received:
    0
    Okay so I came upon a EMD for sale with a nice domain age (10 years). It's a health niche. The Keyword receives around 30k visitors a month, 18k of them U.S. searchers. The competition is low, but the SEOC is around 600,000. So it may take a little time, but I feel there is no doubt I'll reach the first page on Google. Not one competitor site is over PR3.

    The EMD is for sale around $3,000 dollars.

    I would like to purchase the EMD and cement my dominance in the niche.

    Here's my question though, is the niche worth buying?

    From Market Samurai, the CTR is: 1.38%

    Would that mean that in the end I would only make around: 1.38% of 30k = 414 clicks.

    414 x .50 cents from clicks = Only 207.00 a month?

    Do I have this right? The possible income from the niche seems awfully low. Is the keyword worth going after?

    Thanks!

    From Market Samurai:
    Exact Match:
    Searches: 30k a month
    SEOC: 600,000k
    CPC: $1.15
    AXV: $530.16
    SEOV:$16126.31
    AWCTR: 1.38%
     
    Last edited: Jan 16, 2012
  2. 45415

    45415 Junior Member

    Joined:
    Feb 5, 2009
    Messages:
    194
    Likes Received:
    92
    You are missing the point here. AWCTR is Adwords CTR.

    Quote from Market Samurai Website:
     
  3. 1upLives

    1upLives Newbie

    Joined:
    Apr 3, 2010
    Messages:
    38
    Likes Received:
    0
    Oh, so I am off base. CTR kind of has me spooked at the moment I could use some insight on it....

    What would usually be considered average CTR? High CTR?

    Do you think the Health niche is worth the purchase and create a decent profit?
     
  4. 45415

    45415 Junior Member

    Joined:
    Feb 5, 2009
    Messages:
    194
    Likes Received:
    92

    From my experience, average AdSense CTR (not Adwords) is 1-2%, but that usually depends on the type of your website and traffic source. Theoretically, if you get 18000 visitors per month and the CTR is 2%, you would get 360 clicks.
    You currently do not have a website in this niche and want to start from zero? Anyway, if I were you I would rather try to rank a non-EMD and use $3000 to outsource article writing and link building. If the competition is low, you could rank a non-EMD as easily as an EMD.
     
  5. ExecutiveCloser

    ExecutiveCloser Regular Member

    Joined:
    Jul 20, 2011
    Messages:
    308
    Likes Received:
    156
    Occupation:
    CEO of *********
    Location:
    East Coast
    This is how i run the numbers.

    starting with:
    Exact Match:
    Searches: 30k a month
    SEOC: 600,000k
    CPC: $1.15
    AXV: $530.16
    SEOV:$16126.31
    AWCTR: 1.38%

    So right off the bat 30,000 searches a month. IF you get #1 spot then take 40% of total searches. Now you are at 12,000.

    I always look at 1% CTR NO MATTER WHAT. I always say 1% right here as it's SAFER.

    Thats 120 clicks per month. Now if you are taking. $1.15 for CPC

    120 X $1.15 = $135.

    If you purchase it for $2k than you are looking at about 15 months to regain your investment. Minus hosting and domain fees.

    Now realize this is the BASELINE PROJECTION. You could pull off a higher CTR or the competitors in this niche will go on a bidding war. Either way it looks safe to buy just dont expect an immediate ROI.