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Critique my Campaign

Discussion in 'Adwords' started by Openside, Oct 15, 2014.

  1. Openside

    Openside Power Member

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    Hi there,

    I have just started running a new campaign for a new ecommerce store I setup.

    My approx. profit per sale is between $25 - $45. I am going to start with a $25/day budget.

    The recommended page 1 bid is around $.75/click but I have it set at $.40.

    So for 100 clicks it should cost me around $40 - 45.

    At a 2% conversion rate that is 2 sales meaning I make at least $50 but maybe $90.

    If this is the case then I can scale it up but not sure if this sounds right.

    I know all this is very general but just want to see if I am on the right track.

    Does this sound right?
     
  2. peetrike

    peetrike Power Member

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    It`s not only about cost of click. It also matters the quality of your ecommerce store. You need to provide trust to your visitors then the sales will come (good layout and other important things). I suggest to use both Adwords and Bing ads.

    Cheers
     
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  3. mirrorer

    mirrorer Jr. VIP Jr. VIP

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    Have you tested conversion rate??
    2% is not the standard conversion rate
     
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  4. Paper-Boy

    Paper-Boy Elite Member

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    @OP this may sound good on paper but 99% of the time it doesn't work that way. With PPC there's way too many variables that will make or break a campaign.

    I've had campaigns where I did all my research but turned out to be unprofitable for me. So long as you have a tracker and have many creatives and LP's to split test, then you'll be fine.

    && a large enough budget to burn. (You especially need this). Anywhere between $500-$3000.
     
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  5. Openside

    Openside Power Member

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    Ya I know there are many variables I am just trying to get an idea of how to approach spend limit and CPC.

    I will run this for about 150 - 200 clicks and see where I am at then.

    What is the standard conversion rate...1%? I keep reading 2% everywhere but I guess every business is different.
     
  6. dr.Hus

    dr.Hus Regular Member

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    guy who said "split test" is right :)
    also check your "quality score" ...

    how many keywords , ad groups ?
     
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  7. Openside

    Openside Power Member

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    I have 6 ad groups and about 80 keywords with a ctr of 1.2%
     
  8. dr.Hus

    dr.Hus Regular Member

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    if you want add me on skype - i can check your campaign in MyClientCenter when im back from work
     
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  9. Openside

    Openside Power Member

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    That would be great. Please PM me your skype! Thanks
     
  10. LucidMarketing

    LucidMarketing Regular Member

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    A PPC campaign is about getting relevant (meaning quality) traffic. The first step toward that is specific keywords. The next is compelling ads that get clicks and if possible help pre-sell.

    As someone mentioned, it's not about low CPC. It's about ROI. The whole system is based on Quality Score which is mostly your click rate. That is what is going to get you lower costs.

    Next is your page. You need to sell what you are promoting. There is no "standard" conversion rate. If you have a great sales page, your rate can be very high. No such thing as industry standard either. You may have a 2% rate but a competitor with a great sales page might get 10%.

    There is much to learn about PPC which may make your head spin at first. It's not just about using some keywords (know about the different match types) and having an ad.