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Criteria For Businesses in need of SEO?

Discussion in 'Offline Marketing' started by GummyBrian, Aug 16, 2012.

  1. GummyBrian

    GummyBrian BANNED BANNED

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    By what criteria do you go by in determining if local bizs need SEO? Do you google their business and if theyre not ranked too high, give them a call for your SEO services? What are your methods?
     
  2. safex

    safex Jr. VIP Jr. VIP

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    There are many Threads with Case Study for Local SEO Clients on BHW...You have to read..
     
  3. GummyBrian

    GummyBrian BANNED BANNED

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    the point here is to get fresh ideas...nothing wrong with that..
     
  4. necro

    necro Regular Member

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    Well one of my criteria is if they have money.
     
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  5. stressfree

    stressfree Senior Member

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    It's amazing how inaffective emailing them is a lead generator. I must have emailed about 500+ on page 2+ and got about 3 replies. Why is that? Treat it as spam? Flooded? Other?
     
  6. necro

    necro Regular Member

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    they have no relation with emails, also emails is not the same as mobile, call or going to them.
     
  7. nonin

    nonin Jr. VIP Jr. VIP Premium Member

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    You should target small companies that try to sell stuff online - they definitely dream the dream of beeing able to dominate Google :)

    good luck
     
  8. Wings[SENSE]

    Wings[SENSE] Regular Member

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    Dude you've been creating so many threads with questions that have been answered many times before.

    Anyway, to answer your question, I look for companies that don't rank on first page for related keyword to their business and I try to see if they advertise somewhere else (which indicates they have money to spend on advertising).
     
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  9. GummyBrian

    GummyBrian BANNED BANNED

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    i dont know what you're talking about, this is the first time I ever asked this question...:gives:
     
  10. Wings[SENSE]

    Wings[SENSE] Regular Member

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    I was referring to your 2 other threads where you ask questions that already have been answered many time. This thread included.
     
  11. Endire

    Endire Elite Member Premium Member

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    GM, What a really great question!

    In my opinion, if the company is in business, then they need SEO! ;)

    However, as much as you want any client, you may not want all of them, so you have to field them...

    Here are 15+ questions* that I found that are really great to ask your clients when determining if they should be your client.


    1. What is the web address/URL of the site that you would like us to optimize? If your web address doesn´t up and running, please provide us your DEV URL or sitemap structure that you have planned.
    2. In which platform your website built in?
    3. Please provide us with a detailed description about the services that you offer
    4. What is the geographic target of your business?
    5. Define your current marketing strategy?
    6. Who are your customers?
    7. Who are your best customers? And Why?
    8. List your major competitors with Name, Location and Website Addresses.(URL)
    9. What are the primary keywords you would like to target? (No single phrase keywords please)
    10. What are the secondary level keywords you would like to target? (No single phrase keywords please)
    11. Can we review the keywords and make changes as per your business objective?
    12. Do you have traffic stats / website log for us to review?
    13. If so, Can we have the access for the same?
    14. What do you want to accomplish with SEO/SEM? (Ranking / Traffic / Conversion )
    15. Have you worked with any SEO /SEM companies before? If so, what was performed and what were the results?
    16. Do you have an established budget for SEO/SEM? If so, what is it?
    17. Do you have any constraints while working the project (Timing / Budget etc)
    18. Please provide any additional information you think might be essential at this time.


    * Source: 15+ Must Ask SEO Questions to your Clients

    Hope this helps!

    Shawn
     
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  12. Lazlo1967

    Lazlo1967 Junior Member

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    Target only those industries that have the money and will pay for SEO. Think high return - contractors (electricians, plumbers, etc.) are great. If your sink is leaking you'll probably call whoever is first in a Google search AND pay them!

    I look for companies that are listed 8th for local search. Since they are not in the seven pack I can usually do a few tweaks and get them on the first page really fast. Then I'll deal with their Website (they probably need a new one - more money for me) SEO.
     
  13. squidkai1

    squidkai1 Junior Member

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    Don't even bother with emailing. I have tried this many times, and even made my email body very responsive but I can tell you that I only get 1 sold out of 4 thousand sent. It's definitely not worth it.
     
  14. Comic

    Comic Regular Member

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    Getting a few out of emailing 500 is pretty good actually. We cold call and that seems to be effective but I got to tell you, it just blows my mind the amount of people contacting companies every week offering to do SEO. When you hear a client say they get called 3-5 times a week, they're not kidding.

    The other thing that really is interesting is the amount of business owners that "know all about" SEO. Or even have sent an employee to a seminar and now that employee is the expert.

    So don't be surprised that your having a hard time. Learn and adapt. Most of all, don't scam and have real case studies available to show the clients. Work in your local area so you can build trust.
     
  15. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

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    Try offering them a Google places optimization package. Businesses who are low on the page for GP keywords will pay to get their listing up.