Burn Notice
Power Member
- Jan 8, 2009
- 676
- 226
The greatest compliment you can pay to any content creator is to share their work. It’s the clearest signal of approval you can send. As a content creator, on the current internet landscape it’s one of the best ways there is to tell how well you’re reaching your audience. It’s really simple, the more likes and shares, the more content creators know readers like it.
But there’s a problem. That problem is recent studies are finding that as more and more content is created the amount new content is being shared in general is going down. In a recently published report, Moz found that just 50% of all content published gets shared. And that which does get shared only gets shared less than 8 times. Another study by CoSchedule reported findings that were even more disturbing.
What this means is most content is generally not being shared very much. So the question you have to ask is, of the content that's being shared what makes it shareable? Well, we’re glad you asked.
Here are 5 tips you can start using immediately that will help you beat the averages when it comes to getting your content shared.
Make Sure Your Content is Worth Sharing
This one is easy to gloss over, but don’t. Nothing complicated here, right? It certainly makes sense that if you’re not creating content that others feel is worth of sharing they’re not going to share it.
It should be noted that posting poor quality content is not just a bad idea it also does long-term harm. The reason is if you continually post poor or low-quality content what you are essentially doing is training would be readers that your content isn’t worth their time, this instead of having the opposite effect by only publishing high-quality content that’s worthy of being shared.
Always Include at Least One High-Quality Image
When we speak about sharing out content we’re generally speaking about doing so on social media sites, and one of the things we know about social media is images get more shares. Facebook has reported for a long time that a post that includes a picture or video gets shared over 2 times more than a post that does not include an image or video.
There’s no use in swimming upstream on this one. If you know images work, then use them.
Make Use of Social Sharing Buttons
This is another step that’s easy to overlook, but don’t. You should make it a point to put social share buttons on each page of your website.
If you use WordPress, this can be done quite easily through the use of any one of a few dozen plugins that are made specifically for this purpose.
Ask For the Share
This one is just way too obvious, and simple. If you want people to share your content ask them to do it. Ask for more shares and you’ll get more shares, don’t ask and you won’t. See, like I said simple.
Mention Influencers by Name
What I’m referring to here is influencer marketing. This is when you promote your business through one of the authorities in your niche by mentioning the influencer’s name. Doing so gives your content more credibility and on top of that, it helps you to look a little smarter.
So there you are, 5 great tips you can use starting today that will help you to get your content shared more.
If you have tips you’d like to add please do so in the thread.
But there’s a problem. That problem is recent studies are finding that as more and more content is created the amount new content is being shared in general is going down. In a recently published report, Moz found that just 50% of all content published gets shared. And that which does get shared only gets shared less than 8 times. Another study by CoSchedule reported findings that were even more disturbing.
What this means is most content is generally not being shared very much. So the question you have to ask is, of the content that's being shared what makes it shareable? Well, we’re glad you asked.
Here are 5 tips you can start using immediately that will help you beat the averages when it comes to getting your content shared.
Make Sure Your Content is Worth Sharing
This one is easy to gloss over, but don’t. Nothing complicated here, right? It certainly makes sense that if you’re not creating content that others feel is worth of sharing they’re not going to share it.
It should be noted that posting poor quality content is not just a bad idea it also does long-term harm. The reason is if you continually post poor or low-quality content what you are essentially doing is training would be readers that your content isn’t worth their time, this instead of having the opposite effect by only publishing high-quality content that’s worthy of being shared.
Always Include at Least One High-Quality Image
When we speak about sharing out content we’re generally speaking about doing so on social media sites, and one of the things we know about social media is images get more shares. Facebook has reported for a long time that a post that includes a picture or video gets shared over 2 times more than a post that does not include an image or video.
There’s no use in swimming upstream on this one. If you know images work, then use them.
Make Use of Social Sharing Buttons
This is another step that’s easy to overlook, but don’t. You should make it a point to put social share buttons on each page of your website.
If you use WordPress, this can be done quite easily through the use of any one of a few dozen plugins that are made specifically for this purpose.
Ask For the Share
This one is just way too obvious, and simple. If you want people to share your content ask them to do it. Ask for more shares and you’ll get more shares, don’t ask and you won’t. See, like I said simple.
Mention Influencers by Name
What I’m referring to here is influencer marketing. This is when you promote your business through one of the authorities in your niche by mentioning the influencer’s name. Doing so gives your content more credibility and on top of that, it helps you to look a little smarter.
So there you are, 5 great tips you can use starting today that will help you to get your content shared more.
If you have tips you’d like to add please do so in the thread.
