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Creating Booklet / Catalog For Local Distribution - How To Approach The Design Aspect???

Discussion in 'Making Money' started by krzysiekz, May 22, 2012.

  1. krzysiekz

    krzysiekz Senior Member

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    Hi guys,

    In my eagerness to get away from relying on Google for my income, I am thinking of new ways in which to make money while at the same time providing value.

    I want to make a booklet of around 15-20 pages. The contents is yet to be decided, whether it be ads from small businesses or a booklet about cars, where car dealers advertise their cars, or perhaps houses for sale. In either case, I would need it to be a 'template' type of design for the most part (front and back cover might change with every monthly distribution) but the ads on the inside would be mostly the same size every time - so I would be using a template it seems?

    I suppose, I am just wondering if anyone here has any experience making designs or booklets/catalogs for local distribution?

    Looking forward hopefully to some responses!
     
  2. brainstorm1

    brainstorm1 Jr. VIP Jr. VIP Premium Member

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    Are you talking about a distribution type of newsletter that you put advertisements in? You want to print these yourself?

    As per your question - yes, you do need a template and you can probably hire a freelancer to come up with something special. It shouldn't be more than a couple hundred dollars.

    In my experience, a lot of the older guys in business will warm to the idea/understand the booklet type of marketing. Not sure you can earn a whole lot from it, though. Unless of course you have cornered some small sub-section of Australia that doesn't have something already.
     
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  3. krzysiekz

    krzysiekz Senior Member

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    Hi,

    Thanks for the help.

    I have already been talking to printer about costs, etc as I would be printing around 75K per run, and do a monthly run. From the figures I have crunched (roughly) I am looking at potentially around 5K-15K profit per run with what I want to do.

    Essentially, it is just placing ads in the booklet/newsletter sort of thing - but printed on high quality gloss paper, so it has a good touch and feel to it - and when you're reading it, you know it's been made for enjoyment and not just thrown together on the cheap.

    I may have to try and look for someone on oDesk then.
     
  4. brainstorm1

    brainstorm1 Jr. VIP Jr. VIP Premium Member

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    Well, the profit may be there if you can get the people to buy-in to your booklet. Do you have any experience or customers who have already committed? In my mind you should try to get commitments before you get too heavy into it.

    I imagine you should also provide something for people as well. Perhaps a city-wide/neighborhood newsletter with a page about events in the city. Will not take you very long to write, but it would give people a reason to read it (and therefore offer more value to advertisers).

    That would be my suggestion.
     
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  5. adcnotts

    adcnotts Newbie

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    Hi,

    I do these sorts of mags in the UK. Where do you live? US? My Dad has 3 magazines and I do the graphic design for them and Real Estate Magazines for Estate Agents local to me, luckily I have gotten in with an Estate Agent that is franchising so I'm doing the design for each franchisee she is getting.

    So you need a designer for both the layout and the ads I'm assuming?

    I would recommend a mock up being made to show advertisers first. Have you factored in the cost of distribution? If you have forgotten that aspect that's gonna take a hell of a chunk out of the profit for 75k!...
     
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  6. krzysiekz

    krzysiekz Senior Member

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    Hi Adcnotts,

    I have factored in the price for distribution. Does eat up a lot but I found a good source so it is fairly cheaper than using the actual postal service. I am located in Australia.

    I am going to want to make this mag/catalog perhaps for real estate here in Aus in my local area. There is already a big local paper offering essentially exactly what I want to offer (so you could even say I am copying them, if you will) but from my maths I can offer the ad at the same rate, while increasing exposure by around 50%-80% (need to double check my stats with some calling/snooping around). So that in itself is good. Same price, a lot more exposure - cost per property delivered is a lot lower.

    I also have some other ideas to include in there that make the advertising a little more effective, that I cannot see being done at the moment on their booklets.

    Writing up interesting content is the hard part for me. Till now I thought it would just simply include properties for sale, no fluff or anything else content wise, just the properties. I am thinking whether I should include something in there or not. At the end of the day, the properties for sale is the important thing - but I do want people to be interested in the content also.

    I will be getting a mock up made and printed to show them before even heading down or introducing the idea. I will also get all my numbers in a row so I can present to them good, factual data : ie - how many homes they hit for every $1 with the newspaper, and how many homes they hit for every $1 using my distribution, etc etc.

    Your thoughts?

     
  7. brainstorm1

    brainstorm1 Jr. VIP Jr. VIP Premium Member

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    If you are focusing on real estate then you will definitely need some content. From my perspective, many people who already own homes / have a mortgage will not really be in the market for real estate and will not even look at it. The market who is living in a home and actively looking for real estate is probably quite small.

    However, those who are looking for content about the real estate market in general (a column you could provide) may entice more readers.

    Also, if you do focus on real estate then perhaps you should consider smaller distribution in the more expensive neighborhoods (as they have money). Then again, how many of them need a newspaper to get them good real estate deals?

    I hate to sound skeptical, but it does sound like a good idea. adcnotts is a great resource for us to get something successful going (each in our respective regions). The only problem is that it will take some serious planning.
     
  8. georgebh

    georgebh Newbie

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    Bumping this because I found it in a similar thread:

    I generally try to work backwards. In this instance, what is our goal?

    Getting advertisers on board should be your number one priority. So, now figure out how to get those guys on board. Well, the domino effect plays a significant role here so getting the first sponsor is now critical. Perhaps you have a couple possibilities in mind? If so, what would you be able to say to them to get them involved? You'll likely, as brainstorm mentioned, need something to show them.

    Keep in mind you always have the option of tipping the scales in your favor. Need 5 advertisers before anyone else commits? Well, offer those first five free spots for the first issue or two. Now you have 5 and can get more based off social proof. Etc etc