Creating a new GMB page in a different city for same business (what's best practice?)

My client is a roofer and we are positioned great in our local map area where the biz is located.

However, he lives about 30 miles (3 cities away) so he wants me to create a new GMB listing and for the location have his home address. That way we become visible in that new area.

Can I use the same business name, website, and phone number but just use a different address (his home address?) Or do I need to change everything up? Meaning, slightly change the biz name, new phone number, and different website, say websitedotcom/newlocation

What is the best practice to accomplish this?

Yes, you can create new GMBs or you can add other cities as a service area.
I also recommend you add the county name in the service area for better reach.