Cambridge Analytica uses Data to change Audience Behavior. Cambridge Analytica (CA) is a privately held company that combines data mining and data analysis with strategic communication for the electoral process. It was created in 2013 as an offshoot of its British parent company SCL Group to participate in American politics. In 2014, CA was involved in 44 U.S. political races. Lets DECODE their methods and tools (3rd party Services) used by them.