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CPL advice needed. Betting site - Italy.

Discussion in 'General PPC Discussion' started by BearSmuggler, Oct 21, 2013.

  1. BearSmuggler

    BearSmuggler Newbie

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    Hi all,

    Currently managing a Facebook advertising campaign to drive funded accounts on a popular betting website. Have had very good success in the UK market but have now expanded out to Italy and am seeing poor results. I heave spoken to competitor sites and heard that Italy is notoriously difficult to convert in this market. Does anyone have any experience and/or tips?

    Currently targeting team based keyword clusters around games that those teams are playing in. Am driving a few registrations but no funded accounts. Attribution window is post click 28 days.

    Any thoughts or opinions welcomed!