CPC drop - AdSense

Loxo · May 14, 2018

I have website about loans, my average CPC was 0.4 EUR. That isn't really good but it was okay, I was making some good money. But in last few days CPC dropped to 0.24. It really have impact on my earnings.
What should I do to increase my CPC? All posts are unique and I only have 2 ads per post.

Here you can see where are my visitors from:

Almost all of them are from tier 1 countries.

Melos · May 14, 2018

Did you notice that different ads are showing on your website? I would suggest to check with AdWords and see the CPC for your keywords.

Loxo · May 14, 2018

Melos said:
Did you notice that different ads are showing on your website? I would suggest to check with AdWords and see the CPC for your keywords.

I didn't noticed that anything changed.
How should I check that in AdWords? I never used AdWords before.

Melos · May 14, 2018

Loxo said:
I didn't noticed that anything changed.
How should I check that in AdWords? I never used AdWords before.

You should have a gmail address. Write on Google, Keyword Planner and click on the firs result.

It's kinda hard telling you with words, better watch a short youtube video.

awesomewebsites · May 14, 2018

Are you getting same amount of traffic and from same sources ? For instance, if you start getting some traffic from social media, CPC will drop.

Loxo · May 14, 2018

Melos said:
You should have a gmail address. Write on Google, Keyword Planner and click on the firs result.

It's kinda hard telling you with words, better watch a short youtube video.

For one article where my CPC is 0.3 EUR, on adwords for same kw results are 1.99$ to 5.15$ . So I don't really understand how they determine CPC.

krishnaverma said:
Are you getting same amount of traffic and from same sources ? For instance, if you start getting some traffic from social media, CPC will drop.

I have same traffic amount and source and it isn't social media.

After I added 2 last articles few days ago this CPC drop happened. Maybe it is connected? I will delete articles and check CPC after that.

CPC drop - AdSense

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