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CPA Journey to $50 a Day(PPC-CPA)

Discussion in 'My Journey Discussions' started by oblivion19, Jan 5, 2013.

  1. oblivion19

    oblivion19 Senior Member

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    Hey Guys,

    I had initially started this thread on WF as I thought they had more ppl in to CPA. After a few days, the thread was locked. I have no idea what rule of theirs I broke. So, I decided to continue that journey here. So, I am going to copy paste my posts in the main OP and continue from there.

    Hey guys,

    I am new around here. I decided to start a journey thread which will help me stay motivate and help me and others to get successful in CPA.

    Let me tell a bit about myself first. I have been in to IM a few years but never too seriously. I made a bit of money with websites and then providing SEO services but post penguin, I have found it very difficult to sustain a business. I am back to square one and started with CPA last month.

    I have been reading around and experimenting a bit and going to share what I learnt.

    I don't have profitable campaign yet and infact lost a few hundred dollars. But, I have learnt a lot and my campaigns are almost breaking even on a few days.

    [​IMG]




    Lessons that I have learnt.

    1. CPA is not easy. You have to do the hard yards. There is no secret book that will enable to make you profitable campaigns. All they can teach you is strategy and you need to use your brain to implement it.

    2. I beg to differ with the strategy of adding hundreds of thousands of keywords. Most gurus seem to belong to this mindset but I incur losses when I try to go this route. I seem to do well with a small set of keywords and optimizing and moving on to the next set. Add the most related keywords that are likely to convert and add more as you go along. It can take a few weeks to a month or so to make a campaign profitable.

    3. Be ready to blow up money. You got to lose some to win some. But, blowing your money without any strategy is stupid. Also, some people immediately stop a campaign before doing a proper test. Some people continue a campaign even after its established it cant make money.

    4. Important Factors that determine your success in CPA are Traffic Source, Traffic quality, Adcopy and Landing Page.

    5. Email/Zip submits are not easy. Every one who starts CPA thinks that it would be pretty easy to get simple email submits. It's not easy and I'll tell you why. People have caught on to that now. So, Unless you are presenting it in a creative way, your conversions will be low. Even CheapPPC traffic sources cost around 5 to 10 cents, and if your conversions are low, you will be losing money each day. If you have targeted traffic, I think its worthwhile to go for short form/long form registrations.

    6. I cannot stress enough the importance of optimization. It's the most boring job but you have to optimize to succeed. If you think you are gonna simply run a campaign, forget about it and bring in dollars you couldnt be more wrong.

    7. Each PPC platform has different quality traffic. Find out what niche gets lot of traffic and then find an offer for that.



    These are the tips at the top of my head. I'll add more as I go along and share some tips and some unsuccessful campaigns(so that you don't repeat my mistakes). After venturing in to CPA, I have developed utmost respect for people who are successful in CPA because I realize now it takes a lot of creativity, hard work, dedication, perseverance and money to succeed in CPA.



    So,What I have been doing

    I have been trying out email submits with 2nd tier networks. I hopped on the 7 search bandwagon and my experiences have been mainly negative. I have got conversions but not enough.

    I have also tried buysellads for buying ads directly on website. That is not working out for me at all and I tried around 5 websites. You have to be really smart to do mediabuys. Infolinks seem a little costly to me.

    I have been trying a mix of other 2nd tier networks and my best campaign is breaking even these days.It's a registration campaign.

    The reason I am posting this journal is to motivate myself and others as well as to learn from you guys. Understandably, I won't be giving out my niches, offers or other details. So, Please don't ask for those.
     
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  2. oblivion19

    oblivion19 Senior Member

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    Hey guys,
    I decided to add in a small update


    [​IMG]

    I am actually losing money at the moment because I have increased my bids to get more traffic. I have decided to let it run at a loss for a week or so. The fact that I am getting conversions means that this campaign is good. I only need to get rid of the bad keywords and bad referrers. I have started adjusting my bids for poor performing keywords and started blocking subids. The good thing is I have reached minimum Payout which is motivating. I have spent around $225 in PPC for these earnings. But, I learnt a lot from that money lost. I have also blown up around $150 in direct mediabuys which hasnt got me a single conversion. So, that was some money down the drain. Lesson learnt was that don't experiment with something you have no idea about.

    The initial aim is to start getting my campaigns to profit however small they may be. I am going to wait for a week and update you guys with my Avg. EPC's and CPC's which will give you guys a better picture.

    As of now, I will just give you the analysis since start of new year.

    [​IMG]

    I was mainly dealing with offers B and C. I stopped running offer C and started running offer A as I felt it had a better landing page and would convert better and I was right.

    Offer is doing well as it has been converting at around 4-5% for the past 3 days with EPC of 0.06. But my CPC is almost double of that. I am not too worried about that as of now. Once I run it for a week, I am going to optmize it so that it starts turning a positive ROI.

    The weird part is that offer C was doing okay till 31st December from Traffic source A. I stopped running offer C and instead started running offer A. But, I am not getting any conversions from Traffic source A. Instead, I am getting conversions from a newer Traffic source B. But the CPC for Traffic source B is quite high.

    Anyways, that was probably a lot confusing with all those A, B, C's and did not make sense for you guys.Let me know what you think.
     
  3. oblivion19

    oblivion19 Senior Member

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    I am gonna add in a minor update, explain my strategy for this month and list the mistakes that I have done so that a beginner should not do the same. The thing about CPA is that you don't learn anything until you do it. WSO's, Ebooks and guides can help you so much.

    [​IMG]

    Yesterday was the best in terms of amount of money I got. But, I lost quite a bit too. The EPC is 0.03 and CPC would be around 0.09. So, I am losing a bit of money in and I need to reign in.

    I am gonna set a budget and gonna try to break even atleast from now on. I can't afford losing 30 bucks each day.



    So, Mistakes I have made that you should not repeat

    1. I thought this was gonna be a cakewalk.Don't expect to profit soon. I would suggest you have atleast $1-2k that you can afford to waste. Don't jump in the CPA bandwagon with a couple hundred bucks. You will lose that as well. Ofcourse, you can try free traffic initially but for paid traffic you need to have money to burn.

    2. I started running campaigns and stopping it if I did not make a conversions after spending $20 bucks. Don't start running campaigns and stopping. Pick a good offer and stick with it and test it out comprehensively. I have been reading that successful guys run a campaign on at a loss for 6 weeks and then they have they data to tweak it enough to turn a positive ROI.

    3. I was not tracking properly. I made some silly mistakes in tracking. Sometimes, I was just tracking keywords and not other subids. Its important to be gather comprehensive data so that you can make decisions.
     
  4. oblivion19

    oblivion19 Senior Member

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    Alright guys,

    This was the journey till now, I am gonna update as I go along... Nothing bright at the moment to add.
    Do ask me questions, Do give me suggestions and Do feel free to critique me.

    Thank you
     
  5. cobber

    cobber Junior Member

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    Good luck with your journey.

    Hope you don't mind when I ask some questions

    1. Which CPC networks are you using?
    2. What are you using to tracking your keywords - tracking202 or something else?
    3. Which type of keyworks are you using? I mean broad keywords or exact keywords?

    You are actually burning a lot of money, hope you will find the winner soon and make some positive ROI campaigns :)
     
  6. oblivion19

    oblivion19 Senior Member

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    Thank you for your questions.

    1.I am using multiple 2nd tier networks 7 search, infolinks, looksmart and bidvertiser.
    2.I am direct linking and passing the sub ids for keywords in the destination URL and I can see what keywords are getting me traffic and converting in my CPA account and optimize accordingly.
    3.I am actually running 2 ad groups for each. One exact and one broad.
     
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  7. alternatesword

    alternatesword Jr. VIP Jr. VIP

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    Hope you will succeed soon. Also can you please tell us which network you're using and if it's a bigz network then "how did you get approval"?

    In meantime, you have to edit this sentence "I am new around here." on thread. Because, it's BHW, You're not new here.
     
  8. oblivion19

    oblivion19 Senior Member

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    Thanks for the reply.I am using Peerfly. I would have to thank Corey and Luke from Peerfly for this. Corey is on BHW. I am from India and its not often that big CPA companies approve people from outside Western countries especially newbies. Anyways, Corey suggested me to apply and I explained my situation honestly and got approved. Luke runs a blog www.lukepeerfly.com and is active on WF. He is very open to communication as well. Best of luck. Infact, I have just added my referral link in my sig. Feel free to use it :)
     
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  9. thetraveller

    thetraveller Senior Member

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    Thank you for some great info on PPC. +rep added.

    Good luck with your journey!
     
  10. alternatesword

    alternatesword Jr. VIP Jr. VIP

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    Thanks mate. Haven't found your signature on this thread.
     
  11. oblivion19

    oblivion19 Senior Member

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    I don't know why it isnt working. Its showing up properly in other threads.

    Edit: Its working now, Check the sig on this post!
     
  12. oblivion19

    oblivion19 Senior Member

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    Well, Yesterday was a good day because it was the first day I turned a positive ROI.

    Let's take a look at yesterdays stats

    [​IMG]

    Offer A did well yesterday. I probably earned approximately $4 from it. But, I did not get a single conversion day before yesterday. So, its pretty unstable at the moment. My plan is to run this campaign at minimal loss or break even till one month. Then, I should have decent data to select the keywords to go after and block poor traffic sources. If I am able to make a profit of atleast $10 per day consistently with this campaign after a month, I will consider this a success.

    Offer B has surprised me. It was doing well initially. I havent been getting conversions for the past few days though. So, I have changed the offer for this. Let's see how this goes now.
     
  13. Razvan

    Razvan Power Member

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    You should know that the big money is made with 5$ and above offers , also the shaving for email submits is much more higher . I would suggest you to try some of those offers.
     
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  14. oblivion19

    oblivion19 Senior Member

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    Thank you. I have slowly started to realize that. I have another offer running. But, I am sending very small amount of traffic to that. I'll slowly increase the budget on that once it starts converting.
     
  15. chris1025

    chris1025 Regular Member

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    Getting 2k$ once on 2k people has better chance than getting 1$ on every 2k people.
     
  16. oblivion19

    oblivion19 Senior Member

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    Well, I got the boot on one of the offers I was promoting. So, I have to start over!
     
  17. damncoldnight

    damncoldnight Junior Member

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    Well goodluck with this man.Oblivion? are you the one that try to have a program with a ****** exchanger? :)
     
  18. invisibledash

    invisibledash Newbie

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    woow pretty decent earnings
     
  19. oblivion19

    oblivion19 Senior Member

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    No. I guess that is Oblivion13
     
  20. oblivion19

    oblivion19 Senior Member

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    Hey guys,

    Here is an update. I feel I have improved a lot in the past month. I am still not making a profit. I am pretty sure though that I will start making a positive ROI in Feb.

    Let's take a look at this months stats
    [​IMG]

    I have decided to not blank out one of the offers as I am not doing that anymore. Anyways, The first thing that should strike you is the EPC's are not that bad. Last months EPC for both the offers were lower.

    Now, Lets talk about the mindspay offer. It was a paid surveys email submit offer. I got blacklisted by the advertiser as my leads were not converting apparently. I was kind of disappointed by that since I was actually losing a lot of money on that offer. Conversions were not great but I was hoping that I could gather enough data to weed out the unprofitable keywords. On the last few days, my conversions dropped further and I am suspecting scrubbing.

    So, take my advice folks. Don't go for the email/zip submit offers. Instead, prefer the short form or long form offers.

    Now, Let's talk about the other offer. I am still losing money on this. The EPC is $0.05 and My CPC is almost $0.15 these days. I can manage a loss of $20 per day as that fits in to my budget. So, from this data. I need to send around 200 people per day and I need to make 2-3 conversions to not lose more than $20.

    I reckon if I manage this for a month, I will have data to weed out bad keywords and bad referring sources to turn it in to a profitable campaign. If I look back at the last 3-4 days, I am managing reasonably well and on track.

    [​IMG]

    For the last 200 visitors, I manage to get four conversions and EPC of 0.09 which is getting very close to the CPC of 0.15. Now, the trick is to repeat this in a day. If I get 200 people in a day and manage 2 or more conversions at this point, I will be happy.

    I think I should concentrate on this current campaign for now. I have the urge to go and start several campaigns. But, I don't have a high budget and can't afford to lose a lot of money experimenting on campaigns. Once, I start to make some profit, I will experiment with other campaigns.
     
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    Last edited: Jan 9, 2013