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CPA and PPC slowly and carefully?

Discussion in 'Adwords' started by webatomic, Aug 22, 2009.

  1. webatomic

    webatomic Regular Member

    Aug 6, 2009
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    Are there any good/recommended guides/methods for breaking into PPC with CPA offers, but doing it in a gradual way so as not to burn through a ton of cash right at the start?
  2. herron

    herron Regular Member

    Apr 7, 2009
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    The best tip I can give you is to concentrate on the laser targetted search terms to start with, exact match only. Focus on the cheap words too. Your impressions will be low but your CTR should be high if you write your ads well.

    Create individual adgroups for each keyword phrase and 2 Ads per adgroup. Cull the keywords and Ads that aren't getting a decent CTR and replace with better.

    If you are going white hat, avoid the email submits for the time being. Find a one page survey that doesn't require a CC and pays $6+. The offers that provide a service seem to convert better than the free giveaways BUT the traffic will be lower.

    If you are getting clicks on laser targeted keywords but not getting any conversion then you need to work on your landing page.
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