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CPA and PPC - questions

Discussion in 'Adwords' started by reggaeton, Feb 22, 2010.

  1. reggaeton

    reggaeton Registered Member

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    I am starting to learn about adwords and I have some questions

    [FONT=&quot]o[FONT=&quot] [/FONT][/FONT]Can I promote using an iframe and inside I place the lading page, is it good? I read that people get slapped by google for doing that is it true?
    [FONT=&quot]o[FONT=&quot] [/FONT][/FONT]How do I know which offers I can promote using an iframe in copeac or neverblue for example? Is it recommended by google?
    [FONT=&quot]o[FONT=&quot] [/FONT][/FONT]I've read that adding content and SEO to the landing page can improve your QS is I true? What do u do in order to improve QS?
    [FONT=&quot]o[FONT=&quot] [/FONT][/FONT]I know this in general leads to conversion going down, what would u recommend to do?
     
  2. brooksyd2

    brooksyd2 Newbie

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    • You can promote using an iframe, I know because I have done this. Im not sure if there is anoything in Googles TOS that states against this but I havent run into trouble yet.
    • One thing to be aware of is that the QS will be ranked against content on your page and will not take into account the iframed page. The QS takes into account a few things, such as relevancy of keyword (against the content on the site, not including iframed page), age of account etc. Just do a search on google, there is tons about it. http://www.google.co.uk/search?q=adwords+qs
    • What leads to conversions going down, an improved QS? Generally a valid quality QS will lead to increased conversions as the keyword you are bidding for relates directly to the product you are trying to sell (i.e. you bid on 'buy shoes' because you know that person wants to buy some shoes)