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[CPA] 10 Golden Shares For * Facebook Ads & CPA Campaigns *

Discussion in 'CPA' started by ijof9, Sep 29, 2012.

  1. ijof9

    ijof9 Power Member

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    If you're running CPA ads on Facebook here's what you need to know about it.
    I personally tried and tested everything I'm about to reveal. So:

    1. Getting shit approved
    FB won't approve affiliate CPA landing pages so register a free host and put this code:
    Code:
     <html><head><style>html,body,iframe{width:100%; height:100%; overflow:hidden; margin:0;}iframe{overflow:auto !important;}</style></head><body><iframe src="http://some-legin-online-store.com/"></iframe></body></html>
    Obviously replace some-legit-online-store.com with some other site related to your ads. It doesn't have to be yours, you can use pretty much any site.
    Once you get your ads approved, swap that code with a standard redirect.

    2. Staying approved
    In the ads approval period (2-12 hours) monitor all traffic. You'll have 10-20 visits (without you) and those IPs resolve to some obscure FB headquarters. Cloak your landing page for that IP ranges via .htaccess file and you'll be fine. Google if you don't know how to do it.

    3. Choosing CPC or CPM?
    CPC is per click, it's more expensive, and if you're defrauding Facebook or just testing the waters, make it your main pick. If you're running larger campaigns go with CPM. With CPM you pay 10 times less for 1000 displays of your ads, but your ads can show even 100 times for the same user.

    4. What's "defrauding Facebook"?
    It's when you add a credit card (not recommended) or VCC-verified PayPal account (recommended) into Facebook then they can start showing your ads. You have a 1-2 days window of opportunity when your ads will run but they won't charge you yet. If your balance is 0 they get shit and voilla. But don't do it and I'll explain later why.

    5. How many ads should my campaign have?
    As many as you can. Bare minimum go with 3 images crossed with 5 body texts and 5 afferent titles. So 15 ads if you're "just testing". For bigger campaigns keep the crossing rule (its called a Cartesian product, you mix up everything with everything).

    6. How should my ads images look like?
    Depends on niche. It's a small pic so for CPA for ex. you're doing iPod Nano, shove a low-quality picture of an iPod Nano with grain and distorted colors (it looks real). If you don't find one simply put a red square or a red star or something flashing, CTR is higher for red rectangles but conversion rate will drop from ,01-,06. For real pictures put a thick border, make it red or orange or bright pink so it can stand out.

    7. What should I write in my ads title and body?
    Write anything, and write everything you can come up with. Make some words in CAPS LOCK. But when you write something make sure the picture satisfies the emotional counterpart from your title. I'll explain:
    - Get a GIFT NECKLACE from $2,99 (sounds unrealistic) + crappy image of necklace (looks realistic) = convinced to click -> plastic crap necklace & bracelet offer
    - YOU should BELIEVE IN GHOSTS! (sounds funny or patronizing) + picture of Samara Morgan in The Ring (looks frightening & some might dig) = convinced to click -> no bad dreams pillow CPA/CPS
    - Stop being a LAZY FAT PIG and LOSE WEIGHT (sounds cliche) + picture of a fat pig (killed the boredom) = convinced to click -> weight loss offer
    - DOG stops a VAN JUST BY BARKING! (now this is a good title) + picture of photographed television with local news = excellent CTR -> dog training offer


    Caps lock because Billie Mays can tell you why it just sells better. FB is not AdSense so they're ok with some words in caps.
    Also SEO will tell you to use synonyms variations (gifts = prizes = presents)

    8. How to convert better?
    If you'd have your own landing page there is where all your best sales skills should be outlined. Without your own landing page you're just going to have to pick a convincing landing page. Sometimes gadgets have 10-20 landing pages each (from consumer incentive, pagooda, etc) so you can mix them up with your ads (copy the same ads over and over but use all the different landing pages as target URL)

    9. This isn't working...
    ... after less than 2 days: give it at least 2-3 days. Even the ad-blinded moron clicks ads after this while, because you survived and persisted in his little brain
    ... after 2-3 days: you should have at least some conversions and FB should've charged you by now; wait another day or so
    ... after 3-4 days: its time to swap CPM/CPC, and take out the least performing ads; fine tune if you see appropriate, fine-tune budgets, retarget ads, etc.
    ... after one week: still on minus means it's time to bail out; at this point you now have data, results, experience, and you also have BHW to come & ask questions
    ... after several attempts: I never got here but it would mean something either wrong with the network or their offers.
    point is... don't give up.

    10. The blackhat bit - if you have your own landing
    - start with an ad, title: "All 19 YEAR OLD GUYS get a free puta mierda"
    - target between 19 and 20 year old males with exact age match req.
    - make another ad, this time title: "All 21 YEAR OLD GIRLS get some free shampoo or whatever"
    - target between 20 and 21 year old girls, same as above.

    - repeat like this until you cover some age ranges, but segment just like that
    - redirect all ads to your landing page, but make a conditional URL like page.php?g=boy&age=19
    THIS IS IMPORTANT NOW
    - make sure the landing repeats that data from the url "bla bla bla -> today's shit!! all 19 year-old boys get free crap!!! <- get it now click here" - and finally link to your offer;

    Done right visitors will think they have special qualifications and be more interested in what you're offering.

    --

    I'm taking questions so ask if you have any.
     
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  2. facebookdude

    facebookdude Elite Member

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    Good shit man, nice job!
     
  3. izkech

    izkech Regular Member

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    Thanks for the precious tips !!
     
  4. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

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  5. LatteGrande

    LatteGrande Jr. VIP Jr. VIP Premium Member

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    Very helpful tips :)
     
  6. Night Owl2

    Night Owl2 Junior Member

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    What you think about advertising Clickbank and Affiliate Products on FB PPC?
     
  7. ijof9

    ijof9 Power Member

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    I don't think anything, I'm with CPA. I see clickbank much harder.

    They'll let your ads run for 1-2 days, then they'll stop your ads because you didn't pay, after a while they'll see your whole setup and finally will disable that account. Your PayPal account, your website and your IP address will be blacklisted for future ad campaigns. You also don't get more than 1-2 days of ads, and even if you do it's not enough to generate critical campaign data. You need all the above to get your numbers right and get successful with FB.

    Go hitman only if you have to test first so they can earn your trust. But after that, get new cookies, get new IP, get a new account, get a new PayPal and get a new website.
     
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  8. shaggy93

    shaggy93 Jr. VIP Jr. VIP Premium Member

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    clickbank = waste of time and money with facebook. Sent 200 clicks on one product, none of them converted however the same product did wonder with SEO traffic
     
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  9. prakash39

    prakash39 Newbie

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    god share man.. really thanks for it
     
  10. otsinc

    otsinc Newbie

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    Thanks a lot for that post, alot of great info.

    However i am asking myself if excluding those 10-20 IPs that visit during the approval process will keep FB from catching you. Is that method safe even when you spend 300-500 USD per day?

    Wouldnt they simply switch IPs from time to time to prevent this method ?
     
  11. ijof9

    ijof9 Power Member

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    Already covered that.
    You need to cloak your target page for specific ip ranges. It will resolve to something like this ae48.dr05.prn1.tfbnw.net which is facebook ireland or us or wherever they are. For those address ranges, you will show the iframe. The rest of them will be redirected to your CPA offer.

    You can spend even 3000-5000 USD per day it doesn't matter because FB will bill you this amount only after they have delivered your ads. If they ban you they won't even get any payment from you but they don't terminate accounts on this criteria. They will only disapprove your ads and you can always create new ones, buy another .info, etc.
     
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  12. silentthunder

    silentthunder Jr. VIP Jr. VIP Premium Member

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    Thanks for going all out and dropping jewels OP.
     
  13. Tidus

    Tidus Junior Member

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    I live just around the corner here ---------------
    Am trying to make a money making ad, but it keeps getting disapproved.

    Any tips?
     
  14. ijof9

    ijof9 Power Member

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    Yes. Before getting approval you need to look as honest, legit and ToS-compliant as possible. Don't raise any suspicions before parents leave the home. After that it's party time.
     
  15. ijof9

    ijof9 Power Member

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    I got this by PM. Please ask all questions here.


    I don't know the particulars for events, theaters, cinemas etc. but CTR is kinda shitty, so you should do a lot of micro-targeting, by interest, demographics, US-only, proper age ranges, etc.

    Without the ads there's not much I can tell you, but campaigns I said there, you should run at least 100-200 different ads (variations of images, body copies, titles).

    I see that offer promotes going so I'd go with a strong CTA, target single men 16-24, and hint to sex "Take your babe to a movie? Or MISS THE CHANCE TO HAVE HER? Go out now! 50% off" or "Tonight will end well if you TAKE HER TO A MOVIE! 50% off so GET TICKETS NOW!" and see if they don't approve change "have her" with "kiss her", "touch her legs", etc. For girls, same story, only you have to do it backwards "Why doesn't he KISS YOU? HERE'S YOUR CHANCE, two tickets to a movie!" or "You want HIM to KISS YOU? All you have to do is ..." and leave it that way, a curious cat will definitely click.

    You won't have room for messages so large, so use the title too, end the title with dash (-) and continue in the message body.

    As for 10:1 loss ratio, it never happened to me because I have the account set in Indian Rupees (1.02 INR is $0.02). You can try switching your account currency, again not sure if this works for US-based accounts, but you can probably try Chinese currency because Facebook might think you're from a blocked country and using US-based proxies, and you're thus covered.