Hello guys.. I have a webstore . I've been producing handmade leather dog collars for aggressive dogs. Been here for a while and keep reading . But i have couple questions to you guys 1- I have approximately 100 products on my webstore . I use yoast plugin and while optimizing the products , it says me you used this keyword before.. its not recommended.. But what can i do Lol its just a dog collar what can i use , i got confused 2- As i learned here , any page (or product) is supposed to have a unique content not copy paste . So , am i supposed to write at least 300-400 words unique article 1by1 for 100 products to rank all of them better? 3-Which way is logical ? ranking category pages or products? It woruld be a pleasure to get some advices on those.. Much appreciated Cheers!