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Cost of Keywords too Expensive on Bing.

Discussion in 'Yahoo & MSN' started by twilliamsjr79, Apr 23, 2016.

  1. twilliamsjr79

    twilliamsjr79 Newbie

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    I can't seem to figure out a way to get traffic on Bing without paying a high cost per click for each keyword. Lets just a high volume keyword is going to cost $7 and up. Just wanted to see what everyone else is doing to get around this.
     
  2. holliecolelman

    holliecolelman Newbie

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    yes,Cost of Keywords too Expensive on Bing.
     
  3. LucidMarketing

    LucidMarketing Regular Member

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    Everything revolves around quality. You don't say what your Quality Score is. If it's 5/10, you are just average. You need to improve it to get lower CPC. A QS of 10 may lower it by half.

    The other side of things is what competitors are willing to pay, the going rate. Those in the insurance industry for example will not blink at paying $10 a click or more. Because it's profitable for them and everyone else is willing to pay as much. They likely have paid more advertising in other places such as newspapers or radio.

    CPC is not what you should focus on. Too many using Bing, Adwords and other ad networks are looking only at CPC. It doesn't matter if your CPC is a few cents if you can't convert your traffic. I'll gladly pay $1 per click if 10% of that traffic converts, instead of $0.10 for traffic that converts at 1%.