Hey everyone, long time lurker and first time poster. I'm trying to get started on a site but I'm confused as to how I should go about analyzing my competition in the following niche scenario: Let's say I wanted to enter the "German Drinks" niche. A lot of the top results are from high authority sites like yummly, or other high authority food sites. However, the subdomains do not have high page ranks or backlinks at all (eg. domainnamedotcom/german-drinks). Would it be virtually impossible to outrank yummly, assuming I wanted to become the number one authority site of "German Drinks" (because the root domain is so powerful)? Or is it possible since the subdomain page rank and page authority is virtually non-existent? Thank you, and let me know if I can clear this question up at all.