I was looking for a niche to start a nice amazon site and stumble across a easy KW with 2K us monthly searches for a product that its $200+ up to 1K.( but mostly around $200-300 price range ) The think is the niche is little bigger then I originally thought as there are few sub categories of the product. The only competition is one site with that have the kw in the domain and something extra, there is no other competition. The think is I like the site and I would like to write the same content with my own words and making it unique and adding a few things to make it more engaging. I don't know if I should do that or not as I am not familiar to much with that niche ( just a little bit ) and the site is giving me a lot of recurses. My question is should I "copy" his site as i already know his KW and the density he is using ( lol I know everything )?