Read this. It's worth the time and I promise I won't ramble too much. Copy writing is the art and science of making people do what you want them to do, buy what you want them to buy and act how you want them to act, all with the power of words. If you can do this, you can get rich. Period. If you can't do this, you can either take the time to learn how or take the time to learn how to HIRE someone who already knows how. How do you learn to do it? How do you learn to judge a good copy writer from a bad one if you yourself can't write good copy? Let's try to put some resources, methods and suggestions together. Post your favorite copy writing resources, books, methods etc. I propose that we break this out into its own mini-section(s) Copy Writing | Downloads | Links | Books | Methods | Examples Something like that. I'll kick this off. Maybe if this thread gets some traction, the mods will run with it. I started with a link to Clayton Makepeace in another thread. Let's make this the beginnings of a solid resource for beginners and experts alike. w3.makepeacetotalpackage*com This is a great newsletter written by some of the biggest names in the business. If you spend any time reading this, you'll find out the names and methods of all the superstars back to the beginning of the 20th century when copy writing was born. And I'll recommend an incredible book. Go to your library. Get it. Read it. Or find a copy online (wink nudge) I've tried to find a .pdf by my blackhat skilz ain't nearly l33t enough. I suxorz.: "Influence: How and why people agree to things." by Robert Cialdini, PhD. Just one tiny section of the book talks about this: 37 people witnessed a murder. The killing took place in the middle of a busy residential street. The attacker came back 3 separate times over a period of hours. No one called the police. Why not? Why didn't anyone call the police, even though the woman who was murdered screamed and screamed for help and was stabbed dozens of times before she finally died? If you want to sell things to people, you need to know the answer to this question. I'll give it away though, so you'll see why this book is so valuable and go read it. Everyone assumed that someone else had already called, so they did nothing. That's the power of flock behavior. Humans are flock animals just like sheep. Ever heard the term "sheeple?" There's a reason for it. In that circumstance and many others, most people just assume that if more than one person is present, someone else did the hard part. What if you want someone to buy something from you? What if you can show them that 37 other people have already done the research and the work and they picked your product? Get it? Who's next? Diabolik offered these tasty tidbits in another thread. Go. Love them. Anyone else want to chip in? In my experience not a lot of forums have copy writing sections and they tend not to get much traffic from members. That's a shame because without this YOU ARE THROWING MONEY AWAY. Flock behavior also dictates that people follow the easiest path. It just goes to show you, people are lazy. Copy writing is hard ass work so most people won't ever even try to learn it. Do yourself a favor though. Be smart. Learn it. Live it. Love it. That way you get to be the shepherd instead of the member of the flock getting fleeced.