Hi all, I have been running ads now for about 1,000 clicks and only had 5 sales out of them. I have dynamic keywords on my ads and about 1,500 keywords. I was originally using exact match but have now switched to phrase match which obviously means more impressions and clicks. My ads are basically the same for each ad group: KEYWORDS huge range, best prices Free next day delivery My store looks pretty good I think so kind of boggled as to where to go from here. I am happy with my CPC and ad position so if I can even get a 1.5 - 2% conversion rate then I will be making a profit. Should I trim down on the keywords I am using? Or maybe go back to exact match only? Thanks!