I started an adwords campaign with a highly targeted list for my (search check maid 2nd link). We've been editing the campaign and tracking where people are clicking, what they are looking at on the site, and their search terms used when they visited. We take this information and try to update the site, but we haven't noticed any change in conversion rate. So I have a few questions if anyone can help us find the problem. Is our landing page the problem? ~30% bounce rate Do we need more assurance on the website? Are people confused about our service on the site? Maybe we didn't make this stand out enough. Should I wait it out and keep tracking the adwords campaign and doing small modifications? Am I missing something obvious? Thanks guys.