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Conversion questions

Discussion in 'Black Hat SEO' started by Noyzee, Aug 24, 2012.

  1. Noyzee

    Noyzee Newbie

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    I started an adwords campaign with a highly targeted list for my (search check maid 2nd link). We've been editing the campaign and tracking where people are clicking, what they are looking at on the site, and their search terms used when they visited. We take this information and try to update the site, but we haven't noticed any change in conversion rate. So I have a few questions if anyone can help us find the problem.



    1. Is our landing page the problem? ~30% bounce rate
    2. Do we need more assurance on the website?
    3. Are people confused about our service on the site? Maybe we didn't make this stand out enough.
    4. Should I wait it out and keep tracking the adwords campaign and doing small modifications?
    5. Am I missing something obvious?

    Thanks guys.
     
    Last edited: Aug 24, 2012
  2. Lazlo1967

    Lazlo1967 Junior Member

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    Can't advise without your URL or at least more information.
     
  3. Noyzee

    Noyzee Newbie

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    checkmaid.seeohem
     
  4. agente808

    agente808 Regular Member

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    Hi,
    Your website looks great. A 30% bounce rate is not bad at all.

    One thing about this type of service, from a customer's perspective. - You just want to talk to a live person before hiring, at least the first time you hire. So probably customers aren't going to book online unless they've already hired you at least once before.

    Is that phone number one that's dedicated to getting calls from the website?
    If not, you may be getting phone conversions from the site, but if you aren't tracking them independently from other advertising, you may not realize your conversion has improved.

    Are your conversion rates really that bad? This service isn't going to convert at 50% - you may be topping out at about the best you can do (this is a service that's likely to get a lot of repeat visits to your website before it converts, as people think about it and shop around).

    I think any campaign you run needs to go for at least a full week, mon-sun to be able to compare with previous campaigns. As for tweaks to the website, you should be doing A/B testing with your changes, but small differences might not make dramatic changes to conversion.

    Suggestions: The "featured in" yelp, wsj etc - if you can, link to the references so people can check you out.
    Bonded? you should include your bond #
    add the video from your website to your google plus page
    Your facebook likes look pretty fake. - Try getting some real ones.

    I hope you are also dedicating some of your budget to trying to rank organically in google local? your conversions may be better in organic listings, and your ROI will definitely be better ;)
     
    Last edited: Aug 25, 2012