So few weeks ago crossed my mind not the best idea but I think it could have potentional with a right approach. It requires cars and putting text on them. I worked in head with selfgrowth, so your msg would go from low tier car to mid and high tier. You could maybe offend them and in same time cheer them. For instance: Low- YOU mid- IN High- 5 YEARS under every text link to you and bla bla... In my eyes it has some potentional adding some behind advert of your current ad .... not the best but somebody may get good idea with twisting it.